Established by the Mexican government in 1965 to provide employment for Mexican citizens in the cities along the U.S. border, the maquiladora program is now one of the fastest growing industries in that area. This pioneering volume presents an in-depth examination of the maquiladora phenomenon written by experts on the subject. The contributors focus on three vital dimensions of the maquiladora issue: the impact of the maquilas on workers and economic development in both the United States and Mexico; the success or failure of the maquilas on an industry by industry basis; and the strategic aspects of the maquiladora program from geopoltical and macroeconomic perspectives. The controversial aspects of the maquilas--their impact on local pollution, unemployment, and labor market exploitation--also receive extended coverage.Divided into six sections, the volume begins with descriptive essays on the history and current status of maquilas and the special provisions of U.S. and Mexican laws dealing with production sharing. The bulk of the volume is devoted to an analysis of the industry from various perspectives. The contributors examine the impact of maquilas on United States and Mexican border regions; describe the financial issues involved, including debt-equity swaps and other types of foreign investment; explore the use of maquiladoras by non-American countries; and look at the impact of maquiladoras on Mexico's balance of payments. A series of chapters assess the impact of maquilas in particular industries, including the automobile and apparel industries. Finally, the contributors turn toward the future of the maquiladora industry, addressing key issues such as the sociological impact of the maquiladoras, and the managerial issues facing maquiladora executives responsible for training and motivating workers in a multicultural environment. Scholars in Latin American studies, and development economics will find this volume a timely and provocative look at a subject of profound economic significance for both Mexico and the United States.

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Business & Money

Renée Mauborgne

KIM, W.CHAN

Economics

Hachette Books

Blue Ocean Shift EXPORT

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Management & Leadership

Pan Books

Is your company spending too much time on strategy development—with too little to show for it?
If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.
HBR's 10 Must Reads on Strategy will inspire you to:
• Distinguish your company from rivals • Clarify what your company will and won't do • Craft a vision for an uncertain future • Create blue oceans of uncontested market space • Use the Balanced Scorecard to measure your strategy • Capture your strategy in a memorable phrase • Make priorities explicit • Allocate resources early • Clarify decision rights for faster decision making

HBR's 10 Must Reads on Strategy

MICHAEL E. PORTER

W. Chan Kim

Harvard, Business Review

Audible Studios on Brilliance Audio

Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them.
If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.
HBR's 10 Must Reads on Managing People will inspire you to:
• Tailor your management styles to fit your people • Motivate with more responsibility, not more money • Support first-time managers • Build trust by soliciting input • Teach smart people how to learn from failure • Build high-performing teams • Manage your boss
This collection of bestselling articles includes: featured article "Leadership That Gets Results" by Daniel Goleman, "One More Time: How Do You Motivate Employees?" "The Set-Up-to-Fail Syndrome," "Saving Your Rookie Managers from Themselves," "What Great Managers Do," "Fair Process: Managing in the Knowledge Economy," "Teaching Smart People How to Learn," "How (Un)ethical Are You?" "The Discipline of Teams," and "Managing Your Boss."

HBR's 10 Must Reads on Managing People

Jon R. Katzenbach

Daniel, Goleman

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Harvard Business Review Press

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
<ul>
<li>A new preface by the authors: Help! My Ocean Is Turning Red</li>
<li>Updates on all cases and examples in the book, bringing their stories up to the present time</li>
<li>Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years</li>
</ul>
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

STRATEGIE OCEAN BLEU

Pearson

O livro apresenta uma nova maneira de pensar sobre estrategia, resultando em uma criacao de novos espacos (o oceano azul) e uma separacao da concorrencia (o oceano vermelho). Os autores estudaram 150 ganhadores e perdedores em 30 industrias diferentes e viram que explicacoes tradicionais nao explicavam o metodo dos ganhadores. O que eles acharam e que empresas que criam novos nichos, fazendo da concorrencia um fator irrelevante, encontram um outro caminho para o crescimento. O livro ensina como colocar em pratica essa estrategia.

Estrategia do Oceano Azul - Blue Ocean Strategy (Em Portugues do Brasil)

Campus/Elsevier

See the best price to sell, buy, or rent books by Renée Mauborgne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Renée Mauborgne

See the best price to sell, buy, or rent books by Renée Mauborgne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

HBR's 10 Must Reads on Strategy

HBR's 10 Must Reads on Managing People

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

STRATEGIE OCEAN BLEU

Estrategia do Oceano Azul - Blue Ocean Strategy (Em Portugues do Brasil)