Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Business & Money

W. Chan Kim

Marketing & Sales

RECORDED BOOKS^

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.\nDrawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.\nBlue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.\nWith battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Blue Ocean Shift EXPORT

Pan Macmillan Uk

Is your company spending too much time on strategy development—with too little to show for it?
If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.
HBR's 10 Must Reads on Strategy will inspire you to:
• Distinguish your company from rivals • Clarify what your company will and won't do • Craft a vision for an uncertain future • Create blue oceans of uncontested market space • Use the Balanced Scorecard to measure your strategy • Capture your strategy in a memorable phrase • Make priorities explicit • Allocate resources early • Clarify decision rights for faster decision making

HBR's 10 Must Reads on Strategy

MICHAEL E. PORTER

Renée Mauborgne

Harvard, Business Review

Management & Leadership

Audible Studios on Brilliance Audio

Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them.
If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.
HBR's 10 Must Reads on Managing People will inspire you to:
• Tailor your management styles to fit your people • Motivate with more responsibility, not more money • Support first-time managers • Build trust by soliciting input • Teach smart people how to learn from failure • Build high-performing teams • Manage your boss
This collection of bestselling articles includes: featured article "Leadership That Gets Results" by Daniel Goleman, "One More Time: How Do You Motivate Employees?" "The Set-Up-to-Fail Syndrome," "Saving Your Rookie Managers from Themselves," "What Great Managers Do," "Fair Process: Managing in the Knowledge Economy," "Teaching Smart People How to Learn," "How (Un)ethical Are You?" "The Discipline of Teams," and "Managing Your Boss."

HBR's 10 Must Reads on Managing People

Jon R. Katzenbach

Daniel, Goleman

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Economics

Harvard Business Review Press

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Renée A. Mauborgne

STRATEGIE OCEAN BLEU

Pearson

عن إدارة الناس: إن لم تقرأ أي شيء عن إدارة الناس، فيكفيك قراءة هذا الكتاب

العبيكان للنشر

عن قيادة التغيير: إن لم تقرأ أي شيء عن قيادة التغيير، فيكفيك قراءة هذا الكتاب

SIMPLIFIED CHINESE. Blue Ocean Strategy uses a blue ocean as a metaphor for successful business in today's expanding, global markets. Companies that will succeed in the future will look for blue oceans, characterized by untapped market space and profitable growth opportunities. This practical business management book helps business people of all levels to understand the nature of red oceans, understood to be the carnage of crowded competition and over-worn approaches. If you are looking to succeed in the years to come, this book will help you jump into the big blue ocean of opportunity that awaits. SIMPLIFIED CHINESE. 264 pp.

Blue Ocean Strategy(Chinese Edition)

Commercial Press Pub. Date :2005-11-01

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Books by W. Chan Kim