A simple guide for tracking leads, sales and marketing in business to increase profits. Every business owner, marketing leader, or sales executive must know that marketing is measuring...and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and man power to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits!

Track It To Crack It: The Ultimate Guide to Unlocking Your Company's Full Profit Potential

Business & Money

Raisanen, Susan

Management & Leadership

On The Inside Press

This is a delightful little guide to making the traditional Finnish delicacy, leipajuusto, Squeaky Cheese. It is combined with just a touch of family history that shows how this particular tradition has been preserved in the United States. Those who are familiar with Finnish Squeaky Cheese understand that it is much more than just a cheese; it is also a connection to their past. The step-by-step process is accompanied by photos, and it will be easy for even the first-time attempt at making Squeaky Cheese. For those who remember their grandmothers or mothers making it, this book is sure to bring a touch of nostalgia as it carries the reader down Memory Lane.

Squeaky Cheese: The Ultimate Guide to Making Finnish Leipajuusto

Cookbooks, Food & Wine

Regional & International

Arizona Marketing Association

A delightful little book that combines a touch of family history from Finland and ties that to the traditional Finnish delicacy of Squeaky Cheese, leipajuusto. There are very specific instructions on how to make Finnish Squeaky Cheese, and even the novice baker will likely be able to follow these instructions that have pictures for nearly the entire process. For those Finnish Americans who grew up eating their grandma's or mother's Squeaky Cheese, this is sure to bring a touch of nostalgia.

See the best price to sell, buy, or rent books by Raisanen, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Raisanen, Susan

See the best price to sell, buy, or rent books by Raisanen, Susan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Track It To Crack It: The Ultimate Guide to Unlocking Your Company's Full Profit Potential

Squeaky Cheese: The Ultimate Guide to Making Finnish Leipajuusto

Squeaky Cheese: The Ultimate Guide to Making Finnish Leipajuusto