This book is about making money in the fitness business by the application of real business principles that maintain your integrity. Club owners are still acting on fitness-industry assumptions that come from 20 years of bad business practice. Plummer puts these to the test of common-sense services management.

Making Money in the Fitness Business

Health, Fitness & Dieting

Plummer, Thomas

Tucker, Ronale

Reference

Fitness Management Leisure Pubns

Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. The book offers a comprehensive and detailed (yet easy-to-use and apply) examination of the process of selling. Plummer explores such topics as how and why people buy, what is expected of you as a salesperson, the rhythms and steps of the sale, following up on leads, and six things you can do now to increase your sales. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion. This large format book is ideal for beginning trainers and professionals, as well as seasoned veterans looking to increase their fitness business revenue.

Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

Healthy Learning

A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 ½ by 11 format.

Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!

The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business

Coaches Choice

Aging is an adventure few are prepared for because we never believe becoming older will happen to us. One minute young, the next not… and then begins the time in life when we begin to explore who we are, what it means to be “me,” and what lies ahead in this journey we call aging. This adventure of getting older is humbling, frustrating, and often hilarious, as we’re forced to define that person of our fading youth in new ways.\nOften, getting older means becoming invisible, and no matter how hard we fight back, time always wins, and we arrive at a realization there’s more time behind us than ahead. This book, I Used to Be Somebody, was written for those of you contemplating your personal journey, your relevance in a world gone young, and are perhaps thinking of what will become of you as age into a person “of a certain age.”\nBut getting older is also a humorous reality check by an unforgiving universe. The face in the mirror suddenly wrinkled, the hair a little grayer (if it is still there at all), and the voice inside screaming, “Hey, I’m still 30 in here no matter what this 60-year-old body says.” Our kids have kids, the music that drove our youth are now background songs in the grocery store, dinners become late lunches we call dunches to make us feel better, and we get sleepy at 9:00.\nIf you’re feeling your age tugging on the back of your pants, this book is for you—poetry for those up and over the other side of the hill.

I Used to Be Somebody: Poetry for Those Up and Over the Hill

Literature & Fiction

Essays & Correspondence

On Target Publications, LLC

Thomas Plummer has been a trainer, owner, consultant, and finally mentor to thousands of coaches and gym owners around the world trying to live their dreams of a life in the gym business. In The Soul of a Trainer, Thom shares this hard-earned insight not only about business, but also about a life well lived. "In The Soul of a Trainer, when Thom leans in and whispers to us in his prose poetry style about living a full and balanced life, I can feel his arm around my shoulders." ~ Dan John, author of Never Let Go Modern personal trainers and strength coaches have learned to look to Thomas Plummer for guidance on how to succeed in the personal training and coaching business. You've learned to trust his advice in your training gyms and to count on his direction in financial education. In this new book, you will discover a new side of Thom, one of personal leadership. "Anyone can build a gym: a space and a pile of equipment, mirrors, and a desk. Very few can build a gym business, manage it, and make it flourish. Thom Plummer can, and he will tell you how and without fail or failure." ~ Dave Draper, Mr. America, Mr. World, Mr. Universe This book is a compilation of 276 of Thomas Plummer's Facebook and blog posts from 2017-2018. Ranging from short, impactful thoughts about life to long rants on training clients to ideas on how to run a training business in our modern times, in The Soul of a Trainer, Thom will teach, entertain and inspire you with each page. "The bottom line is that when you talk about the modern fitness business, you have to talk about Thomas Plummer. Thom was the guy who set everybody straight and in the process really changed our industry." ~ Mike Boyle, StrengthCoach.com "If I knew the fitness business was going to be this hard, I'd have gotten a real job." ~ Thomas Plummer

The Soul of a Trainer: You Were Born to Change the World

Sports & Outdoors

See the best price to sell, buy, or rent books by Plummer, Thomas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Plummer, Thomas

See the best price to sell, buy, or rent books by Plummer, Thomas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Making Money in the Fitness Business

Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business

Making Money in the Fitness Business

The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business

I Used to Be Somebody: Poetry for Those Up and Over the Hill

The Soul of a Trainer: You Were Born to Change the World