Marketing Know-How: Your Guide to the Best Marketing Tools and Sources (1st ed)

Peter Francese

Business & Money

Amer Demographics Books

Every eight seconds during an average American business day someone starts another business. To survive, each of those businesses needs some kind of a competitive edge. That edge can take many forms, but the most sustainable long-term advantage comes from developing, maintaining, and promoting a unique selling proposition or USP. 
Written for the small-business marketer, this book explains major trends and how to determine their impact on your trading area, where to find the data you need to make good marketing decisions—often at little or no cost, and how you can use the internet to build your business. It offers dozens of suggestions for finding new customers and winning more of your existing customers’ future business. 
• Tips for marketing in an information age 
• Latest consumer trend information 
• How to find and keep customers 
• Pros and cons of internet marketing 
• How to evaluate your trading area 
• What you can learn from you customers 
• Marketing success within your reach

Marketing Insights to Help Your Business Grow

Economics

Paramount Market Pub

Shows how a relatively small segment of the human ecosystem--the state of New Hampshire--is being altered to its economic and social detriment.

Communities & Consequences: The Unbalancing of New Hampshire's Human Ecology, and What We Can Do About It

Politics & Social Sciences

Lorraine Stuart Merrill

Social Sciences

Peter E. Randall

Rebalancing New Hampshire's human ecology is critically important because intensifying workforce shortages threaten to cripple our economy and impede our ability to care for the rapidly growing numbers of elderly. This book and the companion film by Jay Childs describe how we came to be in this situation, and they show how visionary community leaders are crafting solutions to help us regain our balance: New Hampshire is the nation's second-oldest state in median age. Northern New England shares this affliction as a region-only Maine is older, and Vermont ranks third. Several NH counties are aging even faster than the state. New Hampshire now has 29,000 fewer children than in 2010, but 67,000 more residents age 65 and older, due in part to generous property-tax exemptions for elderly homeowners and over 17,000 age-restricted housing units. Learn how residents in towns and cities across the state are seeing the consequences of this imbalance, and they're joining forces across generations and walks of life to craft solutions for their own communities. For regularly updated facts and periodic interviews, please visit our website: www.nhpbs/communitiesandconsequences.org

Communities and Consequences: Rebalancing New Hampshire's Human Ecology

Lorraine Merrill

UNKNO

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Books by Peter Francese