Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Business & Money

Peter Doyle

Marketing & Sales

wiley

The First World War largely directed the course of the 20th century. Fought on three continents, the war saw 14 million killed and 34 million wounded. Its impact shaped the world we live in today, and the language of the trenches continues to live in the modern consciousness. One of the enduring myths of World War I is that the experience of the trenches was not talked about. Yet dozens of words entered or became familiar in the English language as a direct result of the soldiers’ experiences. This book looks at how the experience of World War I changed the English language, adding words that were both in slang and standard military use, and modifying the usage and connotations of existing words and phrases. Illustrated with material from the authors’ collections and photographs of the objects of the war, the book will look at how the words emerged into everyday language.

Trench Talk: Words of the First World War

History

Julian Walker

Military

Spellmount

Innovation in Marketing

Susan Bridgewater

Routledge

Marketing Management and Strategy: AND Marketing in Practice Case Studies DVD v.1 (Vol 1)

Financial Times/Prentice Hall

World War Two was the most terrible war that Europe, and indeed the world, had ever seen. Discover the truth behind the propaganda with this brilliantly informative, infographic guide to the real statistics behind WWII. How many soldiers went to war? How many came home? How many civilians were made homeless? How many bombs were dropped, and where did they land? With over 25 nations fighting the second world war on four different continents the numbers were staggering. Covering a huge amount of content World War II in Numbers brings these staggering statics to life with easily digestible graphics depicting the conflict, casualties, weaponry, cost and technology, clearly illustrating the war's impact on individuals, whole countries, and the global social and economic effects that would last long into peacetime.

World War II in Numbers

Children's Books

A&C Black Childrens & Educational

This highly illustrated, definitive, important, book is the first full account of the British and German mine warfare of the Ypres Salient combining personal testimonies of the tunnellers themselves with details of the workings, giving the reader a new insight into this most secret of all Great War battles and incorporating a host of previously unpublished archive photographs.

Beneath Flanders Fields : The War Underground 1914-1918

Peter Barton (I)

Johan Vandewalle

Spellmount Publishers Ltd

Get Rich Quick

Minerva / Mandarin Paperbacks

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Books by Peter Doyle