<p>Provides a definitive visual survey of type to help the typographer use type to best effect. It features: profiles of influential designers; the qualities that make a type design effective; characteristics, applications, and creative uses of each of the seven major typeface groups; special typographic effects; and advantages and disadvantages of desk top publishing typography. A hands-on design guide for typographers, graphic artists, desk top publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.</p>

The Complete Typographer: A Manual for Designing with Type

Arts & Photography

Perfect, Christopher

Austen, Jeremy

Graphic Design

Pearson College Div

Rookledge's international typefinder: The essential handbook of typeface recognition and selection

Computers & Technology

Graphics & Design

PBC International

The essential handbook of typeface recognition and selection.

F.C. Beil

Type is presented here as the most important single element in the communications industry. It can make or break a design - it can be the design itself - adding mood, style and texture to the overall impact. It also has a visual fascination of its own. This is an illustrated survey of type from its beginnings to the present, and a practical guide to its users. It starts by outlining the basic story of type and its manufacture, from the time when typesetting was a handcraft, through to hot and cold metal typesetting and electronic photocomposition, focusing on notable landmarks in the history of type. The story is taken right up to the present, with examination of the freedom and flexibility that electronic typesetting has brought to typography and the impact of DTP, which has brought the power of type to a much wider market-place. The visual directory of typefaces follows, the book concluding with practical advice and guidance on how to use type to best effect.

The Complete Typographer: Manual for Designing With Type

Jeremy, Austen

Rockport Pub

Rookledge's Classic International Typefinder

Baines, Phil

Rookledge, Gordon

Harper Design

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