Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look—including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics.

Penguin by Design: A Cover Story 1935-2005

Arts & Photography

Baines, Phil

Graphic Design

Penguin??Books

Late in 1939 a chance meeting between Penguin founder, Allen Lane, and natural history publisher, Noel Carrington, changed the future of children's publishing with the formation of a series called Puffin Picture Books. The first four titles appeared in 1940 and the series quickly established a reputation for presenting children's non-fiction in a unique blend of editing and design. Puffin Story Books soon followed with the publication of Worzel Gummidge in 1941 and, like the original launch of Penguin itself, these story books appeared in the three horizontal stripe design. Looking back at seventy years of Puffin paperbacks, Phil Baines charts the development of Puffin and the role of illustrators and designers in creating and defining the identity of the Puffin list from the very first picture book through to modern day. Rich with stunning cover and inside illustrations, and filled with detail of individual titles, Phil discusses the changes in typography, illustration and printing techniques over Puffin's spectacular 70-year history. An extraordinary and beautiful book, this is a perfect companion to Penguin By Design.

Puffin By Design: 70 Years Of Imagination 1940-2010

Crafts, Hobbies & Home

Antiques & Collectibles

Allen Lane.

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look—including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics.

Penguin By Design: A Cover Story 1935 To 2005

The first comprehensive book on the whole scope of the Gothic Revival.

Gothic Revival A&I (Art and Ideas)

Brooks, Chris

History & Criticism

Phaidon Press

• Includes 2 extensive timecharts, one on type designers, one on the evolution of writing and printing—reference at a glance • Newly revised and expanded • Hundreds of remarkable photographs and illustrations From the history of language and writing systems, to the development of letterforms and movable type, to the evolution of today’s digital systems, Type and Typography offers an overview of the typefaces available today and a practical guide to using type as a meaningful element of design in all mediums. Newly expanded with fifty additional pages of text and eighty-five new illustrations, this second edition reflects the exciting developments in typography since the first edition was published in 2002.

Type and Typography

Watson/Guptill

Haslam, Andrew

An introduction to the subject for students and readers at all levels. It begins with a definition of typography as the mechanical notation and arrangement of language used to create multiple copies by printing.

Computers & Technology

Graphics & Design

Laurence King Pub

Letterforms surround us: inscriptions or names on buildings, directional signs for road networks, and signs within and around buildings. This book focuses on the letterforms and typography found in public places that help us to navigate towns, cities, and countrysides and that contribute to a sense of place. Featuring 700 color images of examples from around the world, it discusses the function and execution of signage. Part resource, part celebration, it brings together material that is of key interest to graphic designers, lettering artists, architects, and all those who are concerned with how towns and cities look and function.

Signs: Lettering in the Environment: Lettering in the Environment

Dixon, Catherine

Harper Paperbacks

Rookledge's Classic International Typefinder

Perfect, Christopher

Rookledge, Gordon

Harper Design

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Books by Baines, Phil