<p>Sales leads are what successful marketing is all about. That's where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in today's tough economy the skills needed to generate and manage leads are even more vital. Offering a research-based, comprehensive treatment of this critically important marketing function, Managing Sales Leads is a powerful, hands-on reference for every manager -from mid-level sales and marketing manager to senior level corporate executive -for virtually every size of company it shows how to get the most out of this crucial corporate investment.</p>

Managing Sales Leads: Turning Cold Prospects into Hot Customers

Business & Money

Obermayer, James

Marketing & Sales

South-Western Educational Pub

<p>Years of sales and marketing wisdom will be at your fingertips with this book. Readers will learn to be more productive and more effective, which will help them make more money. This treasure chest of 365 tips, one for every day of the year, is organized by week and also includes quarterly planners.</p>

Sales & Marketing 365: Tip, Tricks, and Tactics for Making More Money All Year Long

Racom Communications

See the best price to sell, buy, or rent books by Obermayer, James. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Obermayer, James

See the best price to sell, buy, or rent books by Obermayer, James. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Managing Sales Leads: Turning Cold Prospects into Hot Customers

Sales & Marketing 365: Tip, Tricks, and Tactics for Making More Money All Year Long