The Truth About Advertising: Effective Methods Of Communicating Without Waste Or Indulgence

Neil Wearne

Information Australia

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Hospitality Marketing

Business & Money

Marketing & Sales

Hospitality Press,Australia

See the best price to sell, buy, or rent books by Neil Wearne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Neil Wearne

See the best price to sell, buy, or rent books by Neil Wearne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Truth About Advertising: Effective Methods Of Communicating Without Waste Or Indulgence

Hospitality Marketing