You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News &amp; World Report

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Business & Money

Moussa, Mario

Shell, G.Richard

Management & Leadership

Penguin??Books

Build high-performing teams with an evidence-based framework that delivers results Committed Teams: Three Steps to Inspiring Passion and Performance is based on a deceptively simple philosophy: set a direction, try to stay on track, and make adjustments when necessary. Easy to do? Hardly--especially when the typical workday is time-crunched, stressful, and deadline-driven. Drawing on research done at the Wharton School of Business, the authors reveal how to deliver results under these tough conditions. Tested and refined in Wharton's Executive Development Program, Committed Teams will help you gain buy-in for shared objectives, assign roles to the right people, and establish norms for effective collaboration. Whether your team aims to execute a strategy, produce breakthrough innovations, collaborate across global boundaries, or launch a new venture, this how-to guide offers the pragmatic advice you need. Engaging stories and illustrative examples from business, entertainment, sports, and the arts bring the three-step process to life. This game-changing book provides the tools for:<ul>
<li>Aligning every member of your team behind a motivating vision</li>
<li>Making team meetings efficient and productive</li>
<li>Closing the gap between stated goals and actual behaviors </li>
</ul>If you want to be competitive in a demanding, fast-paced work environment, you need to rely on a high-performing team. Committed Teams is the indispensable resource for creating one.

Committed Teams: Three Steps to Inspiring Passion and Performance

Boyer, Madeline

Newberry, Derek

Business Culture

wiley

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

Tantor Audio

Investing

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.    Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.    In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.     Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes at a dizzying pace, what can leaders do to build flexible and adaptive workplaces that inspire people to achieve extraordinary results? According to the authors, the answer lies in recognizing and aligning the elusive forces-or the "puzzling" pieces-that shape an organization's culture. With a combined seventy-five years' worth of research, teaching, and consulting experience, Mario Moussa, Derek Newberry, and Greg Urban bring a wealth of knowledge to creating nimble organizations. Globally recognized business anthropologists and management experts, they explain how to access the full power of your culture by harnessing the Four Forces that drive it- Vision- Embrace a common purpose that illuminates shared aspirations and plans. Interest- Foster a deep commitment to authentic relationships and your organization's future. Habit- Establish routines and rituals that reinforce "the way we do things around here." Innovation- Promote the constant tinkering that produces surprising new solutions to old problems. Filled with case studies, personal anecdotes, and solid, practical advice, this book includes a four-part Evaluator to help you build resilient organizations and teams. The Culture Puzzle offers the definitive playbook for thriving amid constant transformation.

The Culture Puzzle: Harnessing the Forces That Drive Your Organization's Success

Urban, Greg

Berrett-Koehler Publishers

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. 30,000 first printing.

Portfolio

See the best price to sell, buy, or rent books by Moussa, Mario. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moussa, Mario

See the best price to sell, buy, or rent books by Moussa, Mario. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Committed Teams: Three Steps to Inspiring Passion and Performance

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Culture Puzzle: Harnessing the Forces That Drive Your Organization's Success

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas