Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective, techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. 
The book covers: • What the latest brain research says about the true ‘decision center’ • How to craft your message to appeal to the part of the brain that decides: the Old Brain • The 6 stimuli that always trigger a response from the Old Brain • The 6 message building blocks of an effective message • The 7 impact boosters that set a presentation apart from the rest • The 3 different learning styles and how to address them • How to create impact and grab immediate attention every time 
What is the Old Brain and why is it important to anyone? 
New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions: The "New Brain" thinks; it processes rational data. The "Middle Brain" feels; it processes emotions and feelings. The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process. 
Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand. 
In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The principles in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.

Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime

Renvoisé, Patrick

Morin, Christophe

Business & Money

SalesBrain Publishing

The purpose of The Serenity Code is to present, for the first time, a revolutionary formula and scientific framework to help a growing population suffering from excessive stress and anxiety find serenity again. Let me be clear right from the beginning: my intention is not to discredit the value or need for pharmacological or traditional therapeutic options to reduce the toxic effect of stress, anxiety, and depression on your health. However, recent evidence from brain research shows that the rewiring of essential neuropathways can offer viable alternatives or complement old approaches. The plasticity of the brain is not a new subject, but how we can rewire our brain to heal ourselves using practices that take minutes per day is groundbreaking. Meanwhile, most traditional self-help books on related subjects fail to deliver on their promise because they assume readers have the self-discipline to apply the recommendations they read. Sadly, while millions of self-help books are sold each year (it is a 10-billion-dollar market!), many studies confirm that the traditional self-help format fails to help many, and even if it does, such improvements do not last. Research also suggests that we only read a fraction of the self-help books we ever purchase, while nearly 30% of all Americans do not read at all [1]. This data shows that even when we recognize we have problems we need to address, we fail to follow through and act on our best intentions. Finally, this also proves that most self-help books are not written and structured to be brain-friendly! There are simple neuroscientific facts to explain why traditional self-help books do not deliver on their promise. First and foremost, we are not wired to spend a lot of mental effort or cognitive energy to address most problems we face, even life-threatening ones! More importantly, reading is energy-draining to our brains, which is why we often avoid it. How many times have you come home from an exhausting day and decided to read a self-help book? Would you not rather sit in front of the TV to unwind by watching a show? Studies prove we burn fewer calories watching a movie than reading a book [2]. For instance, for a person of an average weight, watching 30 minutes of TV burns 28 calories compared to burning 42 calories while reading for the same amount of time. Reading is a learned skill that has evolved only in the past few hundred years. Because of the number of neurons involved in the function of reading, we use more cognitive energy from our brain doing so than watching TV.Additionally, accepting a regimen of suggestions that require mental effort to implement will often cause us to abandon a self-help book or forget about it after a few days. We tend to get quickly discouraged because changing our habits involves valuable brain energy. The Serenity Code, however, was written to give you a simple yet scientific formula that can transform your life. The first half of the book presents the science behind the model to motivate you to break the cycle of abandoning yourself. The second half shows you why and how engaging in transformational habits will rewire your brain to enjoy more serenity. So, the book is designed to help you learn and apply the process of exploiting your brain chemistry to heal. The Serenity Code is based on three easy steps to lower your stress and anxiety while restoring balance and joy in your life. Indeed, simple habits can boost the production of valuable neurotransmitters you need daily to maintain a state of calm and composure, which is known as the blissful state of serenity.

The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD)

Health, Fitness & Dieting

Mental Health

Depth Insights

The Persuasion Code Capture, convince, and close―scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. <ul>
<li>Written by the founders of SalesBrain who pioneered the field of neuromarketing</li> <li>SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO</li> <li>Includes guidance for creating your own neuromarketing plan</li> <li>Advance your business or career by creating persuasive messages based on the working principle of the brain.</li> </ul>

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Marketing & Sales

wiley

How can the latest brain research help increase your sales?\nBecause paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.\nUnveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such\nThe 6 stimuli that "always" trigger a response The 4 steps to align content and delivery of your message The 6 message building blocks to address the "old brain" The 7 powerful impact boosters to set your delivery apart from the rest 
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Neuromarketing: Le nerf de la vente

DE BOECK SUP

Neuromárketing: El nervio de la venta (Spanish Edition)

Economics

Editorial UOC, S.L.

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