Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Business & Money

Renvoisé, Patrick

Marketing & Sales

Thomas Nelson. Inc.

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective, techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. 
The book covers: • What the latest brain research says about the true ‘decision center’ • How to craft your message to appeal to the part of the brain that decides: the Old Brain • The 6 stimuli that always trigger a response from the Old Brain • The 6 message building blocks of an effective message • The 7 impact boosters that set a presentation apart from the rest • The 3 different learning styles and how to address them • How to create impact and grab immediate attention every time 
What is the Old Brain and why is it important to anyone? 
New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions: The "New Brain" thinks; it processes rational data. The "Middle Brain" feels; it processes emotions and feelings. The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process. 
Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand. 
In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The principles in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.

Selling to the Old Brain: How New Discoveries In Brain Research Empower You To Influence Any Audience, Anytime

Morin, Christophe

SalesBrain Publishing

The Persuasion Code Capture, convince, and close―scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. <ul>
<li>Written by the founders of SalesBrain who pioneered the field of neuromarketing</li> <li>SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO</li> <li>Includes guidance for creating your own neuromarketing plan</li> <li>Advance your business or career by creating persuasive messages based on the working principle of the brain.</li> </ul>

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

wiley

How can the latest brain research help increase your sales?\nBecause paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.\nUnveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such\nThe 6 stimuli that "always" trigger a response The 4 steps to align content and delivery of your message The 6 message building blocks to address the "old brain" The 7 powerful impact boosters to set your delivery apart from the rest 
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Neuromarketing: Le nerf de la vente

DE BOECK SUP

Neuromárketing: El nervio de la venta (Spanish Edition)

Economics

Editorial UOC, S.L.

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