Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victoria’s Secret, Anki, Pebble, Metricstream, and Warby Parker. These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. Guided by the authors’ collaboration with dozens of high-growth companies, it offers new insights into which marketing programs and distribution channels are likely to succeed, and how to leverage them in your unique business environment—even with limited resources. The authors begin by helping you refine your competitive positioning by clarifying “What am I selling to whom?” and “Why do they care?” Next, they guide you through the fundamentals of demand generation via public relations, social media, viral marketing, advertising, distribution, and marketing-enabled sales. Finally, they provide you with valuable tips on how to secure the right human capital resources to build the team you need to succeed. Each of these core concepts is illustrated with real-world anecdotes that provide fresh insights into traditional marketing concepts. Pragmatic from start to finish, Marketing That Works, Second Edition, is for marketers who care about both long-term strategies and short-term results. • Leverage cutting-edge, entrepreneurial techniques to get your positioning and pricing right • Generate, screen, and develop great new marketing ideas to reach your target audience • Lead your customers to your offering—and motivate them to buy • Cultivate the right people and resources for outstanding execution This guide offers high-value, low-cost marketing solutions that leverage today’s newest trends, tactics, channels, and technologies. It highlights companies that are redefining marketing and illuminates powerful new ways to secure resources, test and execute plans, and build brands. The authors present practices for getting close to customers, reinforcing positioning, and developing marketing programs. Wherever you compete, this guide will help you grow your sales and profits, and drive more value from every dollar you spend on marketing. For more information about Marketing That Works, visit www.marketingthatworksbook.com.

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Business & Money

Morgan, Howard

Archambeau, Shellye

Lodish, Leonard

Babin, Jeffrey

Finance

Pearson FT Press

Leadership coaching has become vitally important to today?s most successful businesses. The Art and Practice of Leadership Coaching is a landmark resource that presents a variety of perspectives and best practices from today?s top executive coaches. It provides valuable guidance on exactly what the best coaches are now doing to get the most out of leaders, for now and into the future. Revealing core philosophies, critical capabilities, and the secrets of coaching success, this one-of-a-kind guide includes essays from fifty top coaches, including Ken Blanchard and Frances Hesselbein. Packed with cutting-edge ideas and proven best practices, this is the definitive source of information for anyone dealing with coaching.

The Art and Practice of Leadership Coaching: 50 Top Executive Coaches Reveal Their Secrets

Harkins, Phil

Goldsmith, Marshall

Industries

wiley

Leaves from the Olive Tree: An Anthology of Kingdom Perspectives

Religion & Spirituality

Christian Books & Bibles

Restoration Foundation

Holocaust scholar Raul Hilberg summarized the historical progression of "Christian" anti-Semitism in this way:1. You have no right to live among us as Jews.2. You have no right to live among us.3. You have no right to live.In this book, I have organized this history chronologically. It shows a pattern repeated again and again from the Roman period through the present day. We witness Crusades, Inquisitions, Expulsions and Pogroms, all of which culminated in the Holocaust. As we study this history we can see the year-by-year, decade-by-decade and century-by-century operation of the spirit of anti-Semitism. History shows us when, where and how it spread. It temporarily subsides in one place and then emerges in another. We are witnessing its present-day resurgence, not only via violent terrorist attacks but in many other ways as well.

So Deeply Scarred: A History of "Christian" Anti-Semitism

lulu.com

This book is not about trying to "convert" Jewish people or to change anything about their identity, beliefs or practices as Jews. It is about helping people whose lives have been changed by their personal encounter with Jesus to share their understanding of the many prophecies in the Hebrew Bible that we believe can only be fulfilled in Yeshua. It is also about encouraging and challenging you to seriously consider these prophecies and why we believe that Yeshua really is the Jewish Messiah, the Son of God and the Redeemer of the world.

Of Whom Do the Prophets Speak?

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Books by Morgan, Howard