How insurgents rule markets today, and how your business can join the revolution After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences. A battlefield manual for business leaders of every stripe, The Underdog Advantage uses fascinating and instructive case studies to explore insurgency principles and show you how to: <ul>
<li>Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity </li>
<li>Develop hyperaggressive marketing, communications, and competitive strategies </li>
<li>Create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members </li>
</ul>

The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

Business & Money

Miller, Scott

Morey, David

Management & Leadership

McGraw=Hill

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:• Success-building communications skills used to train political leaders and CEOs around the world.• Proven strategies to take control of the competitive dialogue and never let go.• How to go for the win, the whole win, and nothing but the win for you and your company.

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

Miller, Scott Jeffrey

BRILLIANCE AUDIO ^

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: <li>Success-building communications skills used to train political leaders and CEOs around the world. 
</li>
<li>Proven strategies to take control of the competitive dialogue and never let go. 
</li>
<li>How to go for the win, the whole win, and nothing but the win for you and your company.</li>

Weiser

#1 New Release in Organizational Change ― Business Magic and Disruptive InnovationFirst comes the magic, and then the magic becomes the reality
Magicians reveal secrets to business excellence. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.
Nine business strategies from the world's greatest magicians.This book takes everything that three remarkable authors―a corporate strategist, the former acting director of the CIA, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic―from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield―and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:
<ul>
<li>Anticipate the next trends</li>
<li>Create remarkable new products</li>
<li>Launch marketing and advertising campaigns that will mesmerize “aspirationals”</li>
<li>Make dazzling sales presentations</li>
<li>Resolve seemingly unsolvable business dilemmas</li>
<li>Inspire teams with resilient change leadership</li>
</ul>
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.

Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You a Success)

McLaughlin, John E.

Burger, Eugene

Health, Fitness & Dieting

TMA Press

#1 New Release in Industrial Management &amp; Leadership ─ Breakthrough Innovation Tools for Successful LeadershipInnovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.
Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.
Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.
After reading this new battlefield manual for innovation, you will:
<ul>
<li>Learn the Disruptive Periphery Concept and how it can give you the tools to help your business</li>
<li>Discover a practical marketing-centric focus applied to innovation</li>
<li>Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience</li>
</ul>

Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business (For Readers of Trillion Dollar Coach or Innovation Lab Excellence)

Business Culture

See the best price to sell, buy, or rent books by Morey, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Morey, David

See the best price to sell, buy, or rent books by Morey, David. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You a Success)

Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business (For Readers of Trillion Dollar Coach or Innovation Lab Excellence)