Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be. just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline. Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.
 In this illuminating book you'll learn why:
 • Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that. 
• Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.
 • Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.
 • Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.
 • What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.
 Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.

Building Brandwidth: Closing the Sale Online

Arts & Photography

Miller, Scott

ZYMAN, SERGIO

Photography & Video

Harper Business

How insurgents rule markets today, and how your business can join the revolution After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences. A battlefield manual for business leaders of every stripe, The Underdog Advantage uses fascinating and instructive case studies to explore insurgency principles and show you how to: <ul>
<li>Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity </li>
<li>Develop hyperaggressive marketing, communications, and competitive strategies </li>
<li>Create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members </li>
</ul>

The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

Business & Money

Morey, David

Management & Leadership

McGraw=Hill

Probability and Random Processes provides a clear presentation of foundational concepts with specific applications to signal processing and communications, clearly the two areas of most interest to students and instructors in this course. It includes unique chapters on narrowband random processes and simulation techniques. It also includes applications in digital communications, information theory, coding theory, image processing, speech analysis, synthesis and recognition, and other fields. The appendices provide a refresher in such areas as linear algebra, set theory, random variables, and more. Exceptional exposition and numerous worked out problems make the book extremely readable and accessible. It is meant for practicing engineers as well as graduate students.

Probability and Random Processes: With Applications to Signal Processing and Communications

Computers & Technology

Childers, Donald

Networking & Cloud Computing

Academic Press

Probability and Random Processes, Second Edition presents pertinent applications to signal processing and communications, two areas of key interest to students and professionals in today's booming communications industry. The book includes unique chapters on narrowband random processes and simulation techniques. It also describes applications in digital communications, information theory, coding theory, image processing, speech analysis, synthesis and recognition, and others. Exceptional exposition and numerous worked out problems make this book extremely readable and accessible. The authors connect the applications discussed in class to the textbook. The new edition contains more real world signal processing and communications applications. It introduces the reader to the basics of probability theory and explores topics ranging from random variables, distributions and density functions to operations on a single random variable. There are also discussions on pairs of random variables; multiple random variables; random sequences and series; random processes in linear systems; Markov processes; and power spectral density. This book is intended for practicing engineers and students in graduate-level courses in the topic.

Science & Math

Mathematics

Refuge Denied: The St. Louis Passengers and the Holocaust

In May of 1939 the Cuban government turned away the Hamburg-America Line’s MS St. Louis, which carried more than 900 hopeful Jewish refugees escaping Nazi Germany. The passengers subsequently sought safe haven in the United States, but were rejected once again, and the St. Louis had to embark on an uncertain return voyage to Europe. Finally, the St. Louis passengers found refuge in four western European countries, but only the 288 passengers sent to England evaded the Nazi grip that closed upon continental Europe a year later. Over the years, the fateful voyage of the St. Louis has come to symbolize U.S. indifference to the plight of European Jewry on the eve of World War II. Although the episode of the St. Louis is well known, the actual fates of the passengers, once they disembarked, slipped into historical obscurity. Prompted by a former passenger’s curiosity, Sarah Ogilvie and Scott Miller of the United States Holocaust Memorial Museum set out in 1996 to discover what happened to each of the 937 passengers. Their investigation, spanning nine years and half the globe, took them to unexpected places and produced surprising results. Refuge Denied chronicles the unraveling of the mystery, from Los Angeles to Havana and from New York to Jerusalem. Some of the most memorable stories include the fate of a young toolmaker who survived initial selection at Auschwitz because his glasses had gone flying moments before and a Jewish child whose apprenticeship with a baker in wartime France later translated into the establishment of a successful business in the United States. Unfolding like a compelling detective thriller, Refuge Denied is a must-read for anyone interested in the Holocaust and its impact on the lives of ordinary people.

History

Ogilvie, Sarah A.

Americas

University of Wisconsin Press

Scott Miller, award-winning baseball writer, New York Times&nbsp;contributor and coauthor of Ninety Percent Mental, provides an unprecedented look at the job of Major League Baseball managers, showing how&nbsp;they shape the game...and have been shaped by a changing game and nation. From award-winning national baseball writer Scott Miller, Skipper&nbsp;takes on an ambitious Moneyball-esque premise: a deep dive into the ongoing struggle for control that often takes place behind the scenes between MLB managers and the ownership groups and their data analysts.&nbsp; As Miller says, this struggle "reflects the changing culture and norms of a nation still attempting to come to terms with the technological revolution of the Digital Age, in the authoritative narrative of the evolution of managing in the major leagues." &nbsp; Packed with baseball history, interviews with dozens of the MLB's current stars and veterans, and an exclusive, inside look at the day-to-day life of a manager competing for the World Series, LA Dodgers manager Dave Roberts, Skipper&nbsp;is a fascinating look into the highs, the lows, and the inner workings of professional baseball.

Skipper: Why Baseball Managers Matter and Always Will

Sports & Outdoors

Baseball

Hachette Go

Following on the success of the very popular and well-reviewed From Assassins to West Side Story comes Deconstructing Harold Hill. This is a book for all fans of musical theatre, and a must for directors and actors. Scott Miller's thoughtful analyses of some of the great works of the musical theatre take the buff or the professional on a journey of discovery. Each chapter looks at one musical, addressing: 
<ul>
<li>textual and musical themes </li>
<li>ways in which production design can support those themes </li>
<li>insight into the motivation and background of the characters </li>
<li>historical and social context of the action of the show </li>
<li>and much more.</li>
</ul>Miller spotlights The Music Man, Chicago, The King and I, Passion, Ragtime, Sunday in the Park with George, and others. All are innovative works, providing a springboard for the kind of in-depth discussion among directors, their actors, and designers that can make working on a musical - or just seeing one - the most satisfying experience you've ever had. You'll never look at musicals the same way again! Visit the website of Scott Miller's company New Line Theatre at newlinetheatre.com

Deconstructing Harold Hill: An Insider’s Guide to Musical Theatre

Humor & Entertainment

Heinemann

Scott Miller once again pulls back the curtain on some of the greatest, most important American musicals, taking you on a mind-blowing tour of the milestones in the history of musical theatre. These are musicals that broke all the old rules and created new ones, and changed the way we looked at musical theatre forever: 
<ul>
<li>the savage political satire of The Cradle Will Rock in 1937 </li>
<li>the surprisingly dark sexuality of Pal Joey in 1940 </li>
<li>the profound innovations of Oklahoma! in 1943 </li>
<li>the absurdist social satire of Anyone Can Whistle in 1964 </li>
<li>the convention-shattering experiment that was Hair in 1967 </li>
<li>the intimacy and emotional power of Jacques Brel in 1968 </li>
<li>the provocative honesty of the gay-themed Ballad of Little Mikey in 1994 </li>
<li>the abstract sophistication of the jazz/pop/R&amp;B-flavored Songs for a New World in 1995 </li>
<li>the emotional immensity of the "anti-spectacle" Floyd Collins in 1995 </li>
<li>the overwhelming influence of the 1996 rock musical Rent. </li>
</ul> Offering insightful, provocative opinions on character, plot, musical and textual themes, lyrics, subtext, motivation, backstory, and historical context, Miller reveals astonishing new details about what makes each one of these musicals great. He'll get you thinking and talking about these shows like you never have before. Visit Scott's website at http://www.geocities.com/Broadway/3164/.

Rebels with Applause: Broadway's Groundbreaking Musicals

Heinemann Drama

"Shining, gleaming, steaming, flaxen, waxen" In 1967, Hair launched a revolution. It rejected every convention of Broadway, of traditional theatre in general, and of the American musical specifically. It paved the way for the nonlinear concept musicals that dominated American musical theatre innovation thereafter. It also launched the careers of such actors as Diane Keaton, Melba Moore, Tim Curry, Peter Gallagher, and Ben Vereen. "Knotted, polka-dotted, twisted, beaded, braided" With more regional productions of Hair than ever before, Scott Miller gives us an incisive and fascinating analysis of the show. He looks at its place in theatre and cultural history, and its impact on recent musicals, including Rent. What's more, he delves into the mystical power Hair has over performers and viewers alike and its ability to literally change lives today--including his. Just ten days shy of the terrorist attacks in September 2001, Miller's theatre company had wrapped up their second production of Hair. The show profoundly shaped their reaction to those events, committing them to the belief in the goodness of people in general and of Americans in specific and in the connectedness we all share. And, as he reports, the same profound feelings have been true of others performing this piece. "Bangled, tangled, spangled, and spaghettied!" Whether you're a fan wanting to relive the time that extolled peace, love, and understanding--and sex, drugs, and rock 'n roll! - or a theatre professional needing insightful analysis for a production, read Scott Miller and know the true genius of Hair. "Let the sun shine, let the sun shine in, the sun shine in."

Let the Sun Shine In: The Genius of HAIR

Music

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