Little Owl in the Big City is based on the true story of a Northern Saw-Whet owl found in the boughs of the Christmas tree transported from upstate New York to Rockefeller Center in 2020. According to the author, "When I first heard about the little owl hidden in the Rockefeller Center Christmas tree, I was convinced that this was no accident. Little Owl intended to get to the Big City to see the lights, hear the noise, and experience the excitement. I wanted to share Little Owl's adventures with the children who are also thrilled by the wonder of the season."\nChildren, ages 3-8.\n“This splendid tale of a bold little owl, charmingly told and based on a true story, is sure to stimulate wonder and curiosity in young readers. I’m hoping for further adventures.” 
 ―Adrienne Mayor, coauthor of The Griffin and the Dinosaur\n“My preschooler loved the sweet story, and we spent lots of time enjoying the descriptive images. We loved being part of Owl’s world and wish him a safe trip home!” 
 ―Jennifer Patterson, Mom Blogger, @justjenp\nMarcia Mogelonsky lives in upstate New York, not far from where Little Owl began its adventure to the Big City. Jill Alexander enjoys painting and traveling. She lives in Wall Township, New Jersey. 
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Little Owl in the Big City

Mogelonsky, Marcia

Religion & Spirituality

Paulist Press

The Seasons of Business, the Marketer's Guide to Consumer Behavior

Reference

Waldrop, Judith

Consumer Guides

American Demographics Books

This is the first book to focus exclusively on supermarket shoppers & the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters & hidden influencers (young children & teenagers). It further divides consumers in terms of region, race & ethnicity & economic groups. You'll learn about heavy economizers--shoppers who use five or more money saving strategies, how different groups of consumers respond to new products, & how you can help consumers manage the sea of product information they face every time they enter the supermarket. ALSO FROM AMERICAN DEMOGRAPHICS BOOKS: TARGETING TRANSITIONS: Marketing to Consumers During Life Changes (ISBN 0-936889-29-2, $39.95); THE INSIDER'S GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information About Your Customers, 3rd edition (ISBN 0-936889-24-1, 1993, $49.95); THE AMERICAN FORECASTER ALMANAC: 1994 Business Edition (ISBN 0-936889-26-8, 1994, $29. 95); HEALTH CARE CONSUMERS IN THE 1990s: A Handbook of Trends, Techniques & Information Sources for Health Care Executives (ISBN 0-936889-18-7, 1993, $42.50); TARGETING FAMILIES: Marketing to & Through the New Family Structures (ISBN 0-936889-22-5, 1993, $39.50); THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9, 1993, $39.50); SEASONS OF BUSINESS: The Marketers Guide to Consumer Behavior (ISBN 0-936889-12-8, 1991, $34.95); BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X, 1991, $34.95); SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (ISBN 0-936889-14-4, 1992-$24.95); DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8, 1991, $39.99); CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990s (ISBN 0-936889-08-X, 1990, $34.95). American Demographic Books, P.O. Box 68, Ithaca, NY 14851. To order call 800-828-1133.

Everybody Eats: Supermarket Consumers in the 1990s

Business & Money

Marketing & Sales

Amer Demographics Books

This is the First Book to focus exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups. You'll learn about heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket. With a consistent measure of spending on milk, bread, toilet paper and tissues, ground beef, poultry, fresh fruit, fresh vegetables, potato chips and snacks, the author compares the shopping baskets of each of these consumer groups. She also reports the proportion of income that each consumer group spends in the grocery store.

Everybody Eats: Supermarket Consumers in the 1990's

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Books by Mogelonsky, Marcia