A solutions-oriented guide covers every facet of Web design with Photoshop 5 including maximizing image tradeoffs between speed and quality, building great backgrounds and navigation visuals, making the most of GIF transparencies, and much more. Original. (Intermediate).

Web Photoshop 5 to Go

Computers & Technology

Miletsky, Jason I.

Programming

Prentice Hall PTR

This guide to Photoshop 6 is aimed at experienced users, it contains practical ways to enhance the profitability of a desktop publishing business. It includes integration, photography, and processing files. It also covers companion programs: QuarkXpress and Pagemaker.

Web Photoshop 6 Primer

Showcases the updated graphics program's newest features, and demonstrates the use of layers, new layer styles, photo manipulation, filters, vector art, text handling, ImageReady 3.0, and graphics troubleshooting.

PhotoShop 6 Primer

Arts & Photography

Photography & Video

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

Course Technology

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies)

Business & Money

Marketing & Sales

The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

101 Ways to Successfully Market Yourself

Cengage Learning PTR

Being your own boss and running your own business has long been a core element of the American dream. 201 Tips to Start and Build Your Own Business is for anybody who is seriously considering starting this journey, as well as for seasoned entrepreneurs who are ready to take their company to the next level. It provides a collection of the 201 most important points any entrepreneur should consider when starting and building a business, ripped directly from the author's years of hard work and personal experience as an entrepreneur. The book is broken up into distinct sections, organizing all points by topics. You'll learn to deal with the variety of issues involved with starting and running your own business, including how to lay the foundation of your business, deal with finances, market your company, work with business partners, and find (and manage) the right employees.

201 Tips to Start and Build Your Own Business (101)

Job Hunting & Careers

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Perspectives on Social Media Marketing

Bough, B. Bonin

Agresta, Stephanie

Internet & Social Media

Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship,what marketing's really about, executing a successful campaign, the best ways to measure results, the best and worst campaigns ever run and a whole lot more. What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies.

Perspectives on Marketing

Hand, Michael

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.

Perspectives on Branding

Smith, Genevieve

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Books by Miletsky, Jason I.