PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Perspectives on Social Media Marketing

Computers & Technology

Bough, B. Bonin

Agresta, Stephanie

Miletsky, Jason I.

Internet & Social Media

Cengage Learning PTR

What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society. Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including: Why consumers now have more control of their shopping and spending How mobile phones have actually "rescued" language Why parentsnot kidsshould put down their phones How our relationship with politicians has evolvedand improved Why cell phones have improved our interaction with our surroundingsnot hindered it How mobile devices are enabling us to better monitor, and enhance, our personal health Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you. Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text! Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting Stop.”

Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.

Business & Money

Marketing & Sales

BenBella Books

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Books by Bough, B. Bonin