Leading a nonprofit is challenging and rewarding work. Nonprofit board members, CEOs, Executive Directors and fundraising leaders - and those who aspire to those roles - are expected to engage donors to raise money effectively. Yet, most have received little or no training or support in advancement.In Fundraising for All, veteran fundraising consultants Linda Wise McNay, Ailena Gibby Parramore, and David M. Paule demystify fundraising.This innovative book guides readers on: <ul><li>The importance of a strategic plan as the foundation for fundraising;</li><li>How nonprofit executives and boards should manage their time in every stage of their fundraising and stewardship efforts;</li><li>The essential role board leadership plays in fundraising;</li><li>The critical relationship between the chief executive and, if there is one, the chief development officer;</li><li>Detailed instructions on "how to ask;" and</li><li>How smart nonprofits cultivate donors for the future.</li></ul>So frequently, the leadership of nonprofits come up through the programmatic or operational ranks and enter their jobs intimidated by the revenue-generating functions. The authors offer lessons and anecdotes drawn from their years both leading and consulting with nonprofits in similar situations. Many nonprofits do not have a chief development officer or experienced advancement staff. This book provides detailed explanations of which fundraising tasks are the most important and which should be undertaken first by an organization. Annual giving, major giving, capital campaigns, and endowments are all explained in ten easy-to-read chapters.The real beauty of Fundraising for All is that it seeks to help nonprofits of any type or size with simple, no-nonsense explanations and easy-to-follow instructions that anyone can follow.

Fundraising for All: What Every Nonprofit Leader Should Know

McNay, Linda Wise

Parramore, Ailena Gibby

Paule, David M.

Business & Money

Our Fundraising Search

Being a head of school is both challenging and rewarding work. Heads of school and those who aspire to the role are expected to engage alumni and parents and raise money effectively; yet, most have received little or no training or support in advancement. In Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, veteran fundraising consultant Linda Wise McNay demystifies fundraising for school leaders. This innovative book will guide school leaders on: <ul>
<li>How heads of school should manage their time in every stage of their fundraising and stewardship efforts</li> <li>The importance of board leadership</li> <li>The critical relationship between the head of school and, if there is one, the chief development officer</li> <li>Detailed instruction on "how to ask"</li> </ul>
McNay offers lessons that she routinely shares with her independent school clients. Some schools do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by school leadership. She explains annual giving, major giving, capital campaigns, and the school's endowment. This book is organized into eight chapters: Chapter One: Three Secrets to Successful Fundraising. Schools cannot be supported by tuition alone. Therefore, the head of school needs to devote significant time and attention to fundraising. A school leader must be able to present the case for support and lead the board and staff in a team effort to ask for funds, all while following a coordinated plan of action. Chapter Two: Fundraising Methods by Rate of Return. A school fundraising plan should include scheduled direct mail, telephone, event, sponsorship, email, and personal solicitations. Effectiveness of all solicitations is enhanced with an accurate database and appropriate stewardship. Chapter Three: The Big Ask. The head of school needs to be able to talk about money—a lot. The greatest reason people give money is because they are asked in person! Chapter Four: Forge a Lasting Partnership with the Chief Development Officer. Development is the process of building long-term, positive, and mutually beneficial relationships between donors and the school. This is best achieved by the combined efforts of the head of school and the development staff member(s) and volunteers. It is definitely not a one-person job. Chapter Five: A Primary Responsibility of the Board Is to Raise Money. One hundred percent of board members should participate in fundraising both as donors and in soliciting others to all campaigns at your school. Chapter Six: Operational Funds Have Less Donor Appeal, but They Are Essential. Most schools begin their fundraising efforts with the annual fund. You must create a case for annual operating needs and train your volunteers on the importance of unrestricted giving. Chapter Seven: Capital Campaigns Occur Every Three to Five Years, so Prepare Yourself. Everyone is an annual fund prospect. Some donors are also capital gift prospects. The top 10 donors are critical to your campaign success. Chapter Eight: Endowment Building for the Future. The best way to build an endowment for your school is to initiate a planned giving program.

Fundraising for Schools: 8 Keys to Success Every Head of School Should Know

CharityChannel Press

Being a head of a museum is both challenging and rewarding work. Museum leaders and those who aspire to the role are expected to engage donors and members and raise money effectively; yet, most have received little or no training or support in advancement. In Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know, veteran fundraising consultant Linda Wise McNay demystifies fundraising for museum leaders. <ul>
<li>This innovative book will guide museum leaders on:</li> <li>How museum leaders should manage their time in every stage of their fundraising and stewardship efforts</li> <li>The importance of board leadership</li> <li>The critical relationship between the Museum Leader and, if there is one, the chief development officer</li> <li>Detailed instruction on "how to ask"</li> </ul>
McNay offers lessons that she routinely shares with her arts and cultural clients. Some museums do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by museum leadership. She explains annual giving, major giving, capital campaigns, and the museum's endowment. This book is organized into eight chapters: Chapter One: Three Secrets to Successful Fundraising. Museums cannot be supported by tuition alone. Therefore, the museum leader needs to devote significant time and attention to fundraising. A museum leader must be able to present the case for support and lead the board and staff in a team effort to ask for funds, all while following a coordinated plan of action. Chapter Two: Fundraising Methods by Rate of Return. A museum fundraising plan should include scheduled direct mail, telephone, event, sponsorship, email, and personal solicitations. Effectiveness of all solicitations is enhanced with an accurate database and appropriate stewardship. Chapter Three: The Big Ask. The museum leader needs to be able to talk about money—a lot. The greatest reason people give money is because they are asked in person! Chapter Four: Forge a Lasting Partnership with the Chief Development Officer. Development is the process of building long-term, positive, and mutually beneficial relationships between donors and the cultural institution. This is best achieved by the combined efforts of the museum leader and the development staff member(s) and volunteers. It is definitely not a one-person job. Chapter Five: A Primary Responsibility of the Board Is to Raise Money. One hundred percent of board members should participate in fundraising both as donors and in soliciting others to all campaigns at your museum. Chapter Six: Operational Funds Have Less Donor Appeal, but They Are Essential. Most museums begin their fundraising efforts with the annual fund or membership. You must create a case for annual operating needs and train your volunteers on the importance of unrestricted giving. Chapter Seven: Capital Campaigns Occur Every Three to Five Years, so Prepare Yourself. Everyone is an annual fund prospect. Some donors are also capital gift prospects. The top 10 donors are critical to your campaign success. Chapter Eight: Endowment Building for the Future. The best way to build an endowment for your museum is to initiate a planned giving program.

Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know

Industries

Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know was written because your church or faith-based organization needs to raise money, including annual operating support as well as capital and endowment funds for building and maintenance. Of the $358 billion that was donated in the United States last year, one-third, or nearly $115 billion, went to religious causes. While this is clearly a huge sum, that percentage has been declining for years, from over half of the money given away. Why the decline? It could be that we as a nation are less faithful than our ancestors. Perhaps there are just more choices for giving. No matter the cause, what can be done about this decline in giving to churches? The authors, Linda Wise McNay, PhD and Sarah B. Mathews, CFRE, believe that churches and other faith-based organizations need to become more adept at raising funds, just like any other type of nonprofit. McNay and Mathews explain that no longer can we be idle bystanders and passively wait to see what comes in the collection plate or depend on people to embrace tithing. In this powerful book they show us, step-by-step, that there are things we can do to help the process along. Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know is written with church leaders in mind—whether they are clergy or other staff members, or lay leaders and volunteers. By the time you have finished reading it, you will have a clear understanding of how to raise meaningful dollars. More to the point, you will have the confidence to launch a highly ambitious and successful fundraising campaign. Contents Chapter One: There are Three Secrets to Successful Fundraising Chapter Two: You Must Have a Compelling Case for Support Chapter Three: Strong Leadership is Essential Chapter Four: You Must Have a Written Strategy/Plan Chapter Five: Everyone is a Prospect Chapter Six: The Spiritual Side of Giving: Churches Have an Advantage Chapter Seven: Operational Funds Have Less Donor Appeal, but They are Essential Chapter Eight: Your Major Gifts Strategy is the Fastest Way to Raise More Funds Chapter Nine: Capital Campaigns Will Likely Occur During Your Tenure. Be Prepared! Chapter Ten: Endowment Building is Critical for the Future of Your Church Chapter Eleven: Innovations and Technology Can Jumpstart Your Fundraising Chapter Twelve: Your Annual Pledge Drive May Be in October, but Stewardship is All Year Round

Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know

Matthews, Sarah B.

See the best price to sell, buy, or rent books by McNay, Linda Wise. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McNay, Linda Wise

See the best price to sell, buy, or rent books by McNay, Linda Wise. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Fundraising for All: What Every Nonprofit Leader Should Know

Fundraising for Schools: 8 Keys to Success Every Head of School Should Know

Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know

Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know