An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.  This highly successful book guides readers through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides a solid grounding in the rhetorical tradition and the basis for developing effective messages.  For anyone interested in Public Speaking, Persuasion, or Introductory Rhetorical Theory.

An Introduction to Rhetorical Communication

Reference

McCroskey, James C.

Words, Language & Grammar

PRENTICE/HALL

An Introduction to Interpersonal Communication

Health, Fitness & Dieting

Psychology & Counseling

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.   This highly successful book guides readers through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides a solid grounding in the rhetorical tradition and the basis for developing effective messages.   For anyone interested in Public Speaking, Persuasion, or Introductory Rhetorical Theory.

An introduction to rhetorical communication

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Literature & Fiction

This work analyzes organizational communication from the viewpoint of the subordinates within it. It is intended to be useful as a supplementary text for courses focusing on organizational communications.

Organizational Communication for Survival

Business & Money

Richmond, Virginia P.

Management & Leadership

Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

Quantitative Research Methods for Communication

Politics & Social Sciences

Wrench, Jason S.

Thomas-Maddox, Candice

Peck-Richmond, Virginia

Social Sciences

Oxford University Press

Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

Quantitative Research Methods for Communication: A Hands-On Approach

Computers & Technology

Richmond, Virginia Peck

Computer Science

Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios. New to the Second Edition: * Information on research ethics and the Institutional Review Board process * A section on the different types of plagiarism * Re-conducted statistical analyses that reflect the newly doubled dataset * Integration of a combination of both proprietary (IBM's SPSS and Microsoft's Excel) and open source (PSPP and R) statistical software packages with screenshots throughout * New appendix discussing the basics of using both PSPP and R for novices * New journal, database, communication conference lists * A combined chapter on variables and communication variables * An updated section on the history of measurement that discusses how a single research measure can have multiple factors and the importance of a factor analysis in research * A new chart showing the variety of different types of anchors that can be utilized for Likert Scales * Updated content that reflects the Sixth Edition of the APA Style Manual * New segment on working with research librarians * Updated information to help students develop an understanding of the importance of p-values within statistical research * More information on presenting research at conferences and conventions * Updated references and bolded key terms throughout

See the best price to sell, buy, or rent books by McCroskey, James C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McCroskey, James C.

See the best price to sell, buy, or rent books by McCroskey, James C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

An Introduction to Rhetorical Communication

An Introduction to Interpersonal Communication

An introduction to rhetorical communication

An introduction to rhetorical communication

An introduction to rhetorical communication

An Introduction to Rhetorical Communication

Organizational Communication for Survival

Quantitative Research Methods for Communication

Quantitative Research Methods for Communication: A Hands-On Approach

Quantitative Research Methods for Communication: A Hands-On Approach