Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

Quantitative Research Methods for Communication: A Hands-On Approach

Computers & Technology

Richmond, Virginia Peck

McCroskey, James C.

Wrench, Jason S.

Thomas-Maddox, Candice

Computer Science

Oxford University Press

Overcome your fear of public speaking A perfect supplemental text for courses in public speaking, this book provides a clear overview of the process of human communication. It analyzes the behaviors that cause speakers to experience shyness, apprehension, or a desire to avoid public speaking situations. Further, it describes the effects of such behaviors on the communication process and a range of strategies to reduce such anxieties. Starting from the premise that speech anxiety is one of the most common obstructions to clear and effective communication, the text provides students with a greater understanding for the reasons that people experience such fears and concrete suggestions for how to overcome them. Learning Goals Upon completing this book, readers will be able to: <ul>
<li>Understand the process of human communication </li>
<li>Analyze behaviors that cause fear of public speaking </li>
<li>Explore strategies to reduce anxiety</li> </ul>

Communication Apprehension, Avoidance, and Effectiveness (6th Edition)

Politics & Social Sciences

Social Sciences

Pearson

Assuming a unique perspective for an organizational communication text, this “handbook” focuses students on how to communicate with managers and peers to survive, thrive and prosper in organizational environments. Taking a “subordinate” approach, this “survival guide for employees” centers on understanding how and why managers communicate the ways they do and how employees can adapt their own communication skills to be more effective in the organizational environment. In fifteen simple chapters, this text provides clear and concise guidelines, along with a foundation of theory and scholarship, to help students learn to become more effective communicators in today's workforce.

Organizational Communication for Survival: Making Work, Work (3rd Edition)

Business & Money

McCroskey, Linda L.

Management & Leadership

Allyn&Bacon

Human Communication in Everyday Life introduces readers to the basic concepts in human communication and demonstrates how they can be used in a variety of communicative contexts. Built on a social-scientific approach, Human Communication in Everyday Life focuses on research that has come to light within the field in the last 30 years. The first part of this book is dedicated to introducing the basic concepts involved in the study of human communication while the second half explores the application of these concepts. Each chapter is filled with current research and pop-culture examples designed to help make this book reader-friendly and informative. Many of the chapters also include Research Measures that readers can fill out to help gauge their own communicative behaviors on a personal level.

Human Communication in Everyday Life: Explanations and Applications

Humor & Entertainment

Nonverbal Behavior in Interpersonal Relations offers a complete and precise explanation of the principles of nonverbal communication and their application in everyday life. The authors draw from a wide variety of disciplines and upon their vast experience as instructors, consultants, and corporate trainers to offer a unique blend of social scientific and humanistic approaches to the study of nonverbal behavior. This well-researched book offers conclusions about the research in an easy-to-read style. Each chapter includes exercises, activities, self-tests, or questionnaires that help readers explore and understand the actual and potential impact of nonverbal behaviors on communication. The text also helps readers build the skills they will need to become competent nonverbal communicators in today's global community.

Nonverbal Behavior in Interpersonal Relations (6th Edition)

Self-Help

Hickson, Mark L.

Relationships

Assuming a unique perspective for an organizational communication text, this “handbook” focuses the reader on how to communicate with managers and peers to survive, thrive and prosper in organizational environments. Taking a “subordinate” approach, this “survival guide for employees” centers on understanding how and why managers communicate the ways they do and how employees can adapt their own communication skills to be more effective in the organizational environment. In fifteen straightforward chapters, this book provides clear and concise guidelines, along with a foundation of theory and scholarship, to help readers become more effective communicators in today's workforce.

Organizational Communication for Survival: Making Work, Work (4th Edition)

Arts & Photography

Performing Arts

A “handbook” for communicating in the work environment Assuming a unique perspective for an organizational communication text, this book focuses students on how to communicate with managers and peers to survive, thrive and prosper in organizational environments. This “survival guide for employees” centers on understanding how and why managers communicate the way they do and how employees can adapt their own communication skills to be more effective in the organizational environment. Students who master the study guide objectives in this book will be better prepared to function in real organizational situations. This text provides clear and concise guidelines, along with a foundation of theory and scholarship, to help students become more effective communicators in today's workforce. Learning Goals Upon completingthis book, readers will be able to: <ul>
<li>Communicate effectively with managers and peers </li>
<li>Understand how and why managers communicate the way they do </li>
<li>Differentiate between good and poor communication skills</li> </ul>

Organizational Communication for Survival Plus MySearchLab with eText -- Access Card Package (5th Edition)

Powell, Larry

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --

MySearchLab with Pearson eText -- Standalone Access Card -- for Organizational Communication for Survival (5th Edition)

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