For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. And they have identified ten "new rules" for marketing to today's Boomer Consumer. Boomers are far from "over the hill" as consumers, and this book will show you how to still connect with this large and in charge generation. You'll learn the importance of emotionally compelling messages, the power of story, and how to use life stage instead of age as a way to connect with them. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.

Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group

Business & Money

Matt; Martin John Thornhill

Marketing & Sales

LINX Corp

See the best price to sell, buy, or rent books by Matt; Martin John Thornhill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Matt; Martin John Thornhill

See the best price to sell, buy, or rent books by Matt; Martin John Thornhill. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group