Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.

Broadcast Programming and Promotions Worktext

Matelski, Marilyn J.

Business & Money

Focal Pr

An overall view of the past year's most important mass communication trends taken from the pages of "Variety Weekly". Although professors find the data in "Variety" very useful, few students are able to afford the subscription. This yearbook offers both students and trade markets one year's worth of information in one volume. By teaming up film and broadcast professors who know what students need, this book is aimed at the academic market.

Variety: Broadcast-Video 1989-1990/Sourcebook 1 (VARIETY (YEAR): THE YEAR IN REVIEW)

Thomas, David O.

Humor & Entertainment

Rbhp Trade Group

Provides a complete and practical understanding of daytime formats, demographics, and programming strategy.

Daytime Television Programming (Electronic Media Guide Series)

Television

Focal Press

Examines the economic and social impact of the soap opera worldwide and offers future projections. A chapter is devoted to each of nine regions of the world, highlighting the demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the mos

Soap Operas Worldwide: Cultural and Serial Realities

McFarland Publishing

In this expanded and revised edition of American Businesses in China, the authors provide readers with a close understanding of the breathtaking technological and cultural evolution of 21st century China. After several decades of economic globalization, the Chinese have emerged as quite successful in their economic relationships with the West despite several ideological differences. Case studies of American businesses that have been successful in China also include a new chapter detailing American corporate participation in the 2008 Beijing Olympics. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

American Businesses in China: Balancing Culture and Communication, 2d ed.

Street, Nancy Lynch

Economics

McFarland

While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day.   Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.

The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

McFarland Company

Looks at how soap operas have changed, discusses plots, characters, and audience makeup, and suggests trends on individual television series

The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

Daytime Television Programming (Routledge Library Editions: Broadcasting)

Radio

Routledge

Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included.  Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

American Businesses in China: Balancing Culture and Communication, 3d ed.

Industries

See the best price to sell, buy, or rent books by Matelski, Marilyn J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Matelski, Marilyn J.

See the best price to sell, buy, or rent books by Matelski, Marilyn J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Broadcast Programming and Promotions Worktext

Variety: Broadcast-Video 1989-1990/Sourcebook 1 (VARIETY (YEAR): THE YEAR IN REVIEW)

Daytime Television Programming (Electronic Media Guide Series)

Soap Operas Worldwide: Cultural and Serial Realities

American Businesses in China: Balancing Culture and Communication, 2d ed.

Soap Operas Worldwide: Cultural and Serial Realities

The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

The Soap Opera Evolution: America's Enduring Romance With Daytime Drama

Daytime Television Programming (Routledge Library Editions: Broadcasting)

American Businesses in China: Balancing Culture and Communication, 3d ed.