Modern retailing: Theory and practice

Business & Money

Mason, Joseph Barry

Industries

Business Publications

Management & Leadership

Irwin-Dorsey

Foundations of retailing

The book provides thirty cases from which to choose. Each of the cases is based on real situations-no armchaired situations exist. The cases are long enough to give adequate data for analysis but not so long so as to be cumbersome. The number and variety of cases, issues, types of operations, levels of sophistication, levels of management addressed, and so forth, assure that this book can be used at any level by any instructor who believes in and appreciates the value of case analysis as a teaching technique.  Discussion Motivators are included in Appendix B. This component fills a market demand for increasing class interaction on topics which are difficult to cover in any other way. The book also contains numerous problems for practice, illustrations, and homework.

Cases and problems in contemporary retailing

Foundations of Retailing

Business Pubns

Cases and Problems in Contemporary Retailing

Business Publications, Incorporated

Modern Retailing: Theory and Practice

Bpi/Irwin

Retailing

Mason, J. Barry

Ezell, Hazel F.

McGraw-Hill Companies

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Books by Mason, Joseph Barry