Books by Lusch, Robert F.
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Patronage behavior and retail management
Publisher: Saint Louis, Missouri, U.S.A.: North-Holland
Released: Jan 01, 1983
Format: Hardcover, 491 pages
Service-Dominant Logic: Premises, Perspectives, Possibilities
Author(s): Lusch, Robert F.
ISBN-13: 9780521124324
Service-Dominant Logic: Premises, Perspectives, Possibilities
Author(s): Lusch, Robert F.
ISBN-13: 9780521195676
Principles of Marketing
Author(s): Lusch, Robert F.
ISBN-13: 9780534038977
Publisher: Kent Pub. Co.
Format: Hardcover
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Author(s): Lusch, Robert F.
ISBN-13: 9780765614902