This 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. Griffith's interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.

Retailing

Business & Money

Dunne, Patrick M.

Lusch, Robert F.

Griffith, David A.

Management & Leadership

South-Western College Pub.

This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

Industries

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, "Planning Your Own Retail Business" exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions.

Service-Dominant Logic: Premises, Perspectives, Possibilities

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Marketing & Sales

Cambridge University Press

Vargo, Stephen L.

This text provides a comprehensive introduction to marketing with a managerial and strategic orientation that puts students in a decision-making role and encourages them to think about marketing strategy in the real-world of business. Using a highly motivating and clear writing style, the authors include profiles of leading marketers and short descriptions of marketing in action to bring the marketing environment into focus. Problems, exercises, and insights into how a variety of companies and industries practice marketing reinforce key concepts and principles. This book should be of interest to degree and diploma students of marketing, business studies and management taking introductory marketing courses.

Principles of Marketing

Lusch, Virginia N.

Kent Pub. Co.

Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.

Retail Marketing/Textbook

Dunne, Patrick

Gebhardt, Randall

South-Western Pub.

This book takes a practical approach to retailing, focusing on what someone entering the retail field needs to know. When theory is discussed it is explained but not analyzed.

Gable, Myron

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Routledge

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Economics

See the best price to sell, buy, or rent books by Lusch, Robert F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lusch, Robert F.

See the best price to sell, buy, or rent books by Lusch, Robert F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retailing

Retailing

Retailing

Service-Dominant Logic: Premises, Perspectives, Possibilities

Service-Dominant Logic: Premises, Perspectives, Possibilities

Principles of Marketing

Retail Marketing/Textbook

Retailing

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions