A guide to improving or reengineering service processes as the key to achieving competitive advantage by creating a "product plus organization," i.e., one that adds value for all stakeholders not just for customers but also for employees, suppliers, owners, and even the broader community. Annotation copyright Book News, Inc. Portland, Or.

Product Plus: How Product + Service = Competitive Advantage

Business & Money

LOVELOCK, CHRISTOPHER

Management & Leadership

McGraw=Hill

Book by Lovelock, Christopher H., Lewis, Barbara, Vandermerwe, Sandra

Services Marketing: European Perspectives

Pearson Academic

Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.

Services Marketing: People, Technology, Strategy, Canadian Edition

WIRTZ, JOCHEN

Bansal, Harvir Singh

Marketing & Sales

Pearson Education Canada

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Services Marketing: People, Technology, Strategy

Pearson

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

Chew, Patricia

MARKETING DES SERVICES 7E

LAPERT, Denis

Marketing de servicios: personal, tecnologia y estrategia

Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind. Framework / Approach Existing textbooks simply cover too much and introduce too much information given the limited amount of teaching time. ESM1 takes this all this into consideration and you will find that in this textbook we have: 1. Full-colour visual learning aids that promote the comprehension and recalling of salient points. 2. A broad selection of international case studies from US, Europe and Asia that helps students relate to services marketing and provides them with a global perspective. 3. Expressed theories and concepts in a simple and clear language to aid students understanding. 4. Furnished professors with teaching tools that complement the text to make teaching and assessment easier. Features 1. Visual Learning Aids - Color, well designed graphics and concise language facilitates the learning process. Well designed graphics in full color to engage learning and lively illustrations to enliven lessons Simple language and shorter sentences work hand-in-hand with visuals to bring important concepts into focus Color the only full-color services marketing textbook that boasts of real-life photos, visual learning cues and marketing concepts Benefit: Students are motivated to learn as a result of less text and more emphasis on full-color learning cues (such as graphical depictions of concepts and other conceptual diagrams) vs. chunky monotone text in our competitors books. Grasping salient points and recalling concepts are made much easier, regardless of the language ability of each student 2. Familiar international case studies and brands Case studies contain global yet familiar examples representing the different issues of services marketing. 40% of cases in American context 30% of cases in European context 30% of cases in Asian context Benefit: Students in relate better when they can recognize examples of international brands and companies, in particular those which operate widely worldwide. 3. Systematic Learning Approach Marketing concepts are organized for clarity and effective study. Well-sequenced topics a streamlined pedagogical framework that allows students to progressively follow topics Opening vignettes Chapters begin with real-life case studies that incorporate the chapter s learning objectives Learning markers Learning objective markets flag chapter milestones Benefit: Overall impact for learning is enhanced as students have to go through less text to understand and recap concepts

Essentials of Services Marketing

Pearson College Div

See the best price to sell, buy, or rent books by LOVELOCK, CHRISTOPHER. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by LOVELOCK, CHRISTOPHER