<p>A first book of it kind to provide comprehensive overview of the business of New World wine. Edited by professionals in the field, this book contains first-hand accounts from wine business legends such as Walt LKlenz,, Michael Mondavi, John Deluca, Jess Dackson and John Duval. Each chaper is written by an authority in the wine indusry, authors offer information and advice on wht is necessay to succeed in the wine business.</p>

Wine: A Global Business

Liz Thach

Rich, Thomas

Dennis Gastin

Mack Schwing

Armand Gilinsky

Walt Klenz

Mark Greenspan

David Beckstoffer

Business & Money

Miranda Pr

<p>The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.</p>

Wine Marketing & Sales: Success Strategies for a Saturated Market

Paul Wagner

Janeen Olsen

Economics

Wine Appreciation Guild

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Books by Liz Thach