Having a baby can be a costly business but Elen Lewis shows how it need not mean financial ruin. Her timely and indispensable book provides practical advice on what’s worth splashing out on and where to cut corners — from pregnancy through to birth and beyond.

The Resourceful Mum's Handbook

Parenting & Relationships

Lewis, Elen

Parenting

Square Peg

Other Me

Children's Books

Literature & Fiction

Atmosphere Press

<p>IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.<br></p>

Great Ikea!: A Brand for All the People (Great Brand Stories series)

Business & Money

Biography & History

Cyan Communications

Full of anecdotes and insightful analysis, this chronicle details the story of the brand name that changed society and empowered the average consumer to participate in a universal marketplace like never before. From the sale of $6 million jets to buckets of seawater, this book explores eBay’s amazing online community of strangers and the trust they exude when exchanging goods and money. With more than 168 million registered users in 33 countries, this study explains the evolution and power of one of the world’s most iconic brand names.

Ebay: The Story of a Brand That Taught Millions of People to Trust One Another (Great Brand Stories)

IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book - now updated and revised - tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.

Great Ikea!: A Brand for All the People (Great Brand Stories)

Economics

Marshall Cavendish Books Ltd.

¡Gran Ikea!: Una marca mundial para todos los públicos

Gestión 2000

See the best price to sell, buy, or rent books by Lewis, Elen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lewis, Elen