Lists addresses of musicians, musical groups, composers, song writers, record executives, radio personalities, music critics, orchestras, fan clubs, makeup artists and technicians

The Music Address Book: How to Reach Anyone Who's Anyone in Music

Arts & Photography

Levine, Michael

Music

Perennial Library

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. 
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

Business & Money

Economics

Harper Business

Lists addresses of musicians, musical groups, composers, song writers, record executives, radio personalities, music critics, orchestras, fan clubs, makeup artists and technicians

Harpercollins

The long-awaited sequel to the bestselling Guerrilla PRNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-linetactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a businessand doesn't want to spend thousands of dollars to get it. It details:How to break through the firewalls of print and broadcast media outletsPitfalls and mishaps that lie in wait for the Web PR noviceStories of PR success from leading website developers, Web masters, editors, and producers

Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between

Computers & Technology

McGraw=Hill

"Excellent advice."--Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

The new edition of this successful book provides a comprehensive and authoritative overview of the sensory systems--vision, audition, touch, taste, and smell. In each case the neural machinery relating sensation and perception is described and integrated with the physiological underpinning. This edition includes a CD which provides demonstrations and simulations to explain and clarify the perceptual phenomena.

Fundamentals of Sensation and Perception (Book with CD-ROM)

Health, Fitness & Dieting

Psychology & Counseling

Oxford University Press

This book describes in detail the negotiation of the 1982 U.S.-E.C. Steel Trade Arrangements, providing all the necessary background information including the first authoritative post-mortem of the Steel Trigger Price Mechanism. Levine shows how the 1982 Arrangements evolved from an interplay of U.S. laws defining and enforcing fair trade, economic and industrial developments, U.S. and European domestic politics, international relations, and simple economic self-interest. The author contends that the U.S. steel industry was able to use leverage created by a judicialized system of trade dispute settlement to force the U.S. Government to accept a political system of import protection that it would otherwise have refused.

Inside International Trade Policy Formulation: A History of the 1982 US-EC Steel Arrangements

International

Praeger

Molecular Biology of the Gene Value Package (includes Reading Primary Literature: A Practical Guide to Evaluating Research Articles in Biology) (6th Edition)

Science & Math

Gann, Alexander

Losick, Richard

Watson, James D.

Baker, Tania A.

Bell, Stephen P.

CSHLP, Inglis

Biological Sciences

Benjamin/Cummings

Now completely up-to-date with the latest research advances, the Seventh Edition of James D. Watson’s classic book, Molecular Biology of the Gene retains the distinctive character of earlier editions that has made it the most widely used book in molecular biology. Twenty-two concise chapters, co-authored by six highly distinguished biologists, provide current, authoritative coverage of an exciting, fast-changing discipline.

Molecular Biology of the Gene

WATSON, JAMES

Baker, Tania

Bell, Stephen

Pearson

Molecular Biology of the Gene, Books a la Carte Edition (6th Edition)

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Books by Levine, Michael