Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates&nbsp;a new&nbsp;playbook for unleashing&nbsp;the full potential of software developers&nbsp;in any organization,&nbsp;showing how to help management utilize&nbsp;this coveted and valuable workforce to enable growth,&nbsp;solve a wide range of business problems,&nbsp;and drive&nbsp;digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers--not just grind through rote tasks. From Google and Amazon, to one-person online software companies--companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal--building great digital products and experiences. How to compete in the digital economy In short: Ask Your Developer.

Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Business & Money

Lawson, Jeff

Economics

Harper Business

This easy-to-follow appraisal text follows the national appraisal licensing outline and presents the information in a clear, conversational, workbook style. Three case studies help students apply complex principles to real life situations while giving instructors a platform for homework and group assignments. 
Benefits: 
* Outline format explains concepts in a clear, conciseway, creating a less intimidating text for both students and instructors. 
* Glossary from The Language of Real Estate Appraisal reinforces key concepts and terms. 
* Learning Objectives and Chapter Outlines emphasize important topics and allow for easier review. 
* End-of-chapter questions reinforce the material and allow students to monitor their own progress. 
* Example boxes illustrate how concepts are used in real life, helping students apply appraisal prnciples to their careers. 
* Valuation Technique Practice Appendix allows students to apply their knowledge to "real-life" examples while providing instructors a platform for a group and homework assignments 
* Instructor Resources include an exam, chapter outlines, an answer key for the book's questions and case studies, and a PowerPoint presentation.

Mastering Real Estate Appraisal

Dearborn Real Estate Education

Carr, Dennis H.

Schultz, J.

Reference

Kaplan Publishing

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Books by Lawson, Jeff