Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

ESSENTIALS OF MARKETING

Business & Money

Lancaster, Geoff

Massingham, Lester

Marketing & Sales

McGraw–Hill Education

Marketing: The One Semester Introduction

Book by Jobber, David, Lancaster, Geoff

Selling and Sales Management

Jobber,David

Management & Leadership

Ft Pr

The book is essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

Selling & Sales Management

A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.

Selling And Sales Management

Pearson College Div

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling &amp; sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Selling and Sales Mangement

Pearson

Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.

Strategic Marketing, Planning and Evaluation (Marketing in Action Series)

Kogan Page.

A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike.

Introduction to Marketing: A Step-By-Step Guide to All Tools of Marketing (Marketing in Action)

Marketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies gives you: *Fully worked examples *Specimen answers *Tips on how to pass your exam from the CIM Senior Examiner Marketing Case Studies is based upon the most recent CIM Certificate and Diploma Exams. The Case Studies in it cover: Certificate: *Marketing Fundamentals *Business Communications *Fundamentals of Selling *Understanding Customers *Selling Environment Advanced Certificate: *Promotional Practice *Management Information for Marketing and Sales *Effective Management for Marketing *Marketing Operations *Effective Management for Sales * Sales Operations Diploma: *Marketing Communications Strategy *International Marketing Strategy *Planning and Control. A particular feature is the provision of marketing schemes so that readers who have tackled the cases without solutions can test their results.

Marketing Case Studies: How to Tackle Them: How to Answer Them (Marketing Series)

LANCASTER

Massingham

Butterworth-Heinemann

Marketing (Marketing Series : Diploma)

Butterworth-Heinemann Ltd.

See the best price to sell, buy, or rent books by Lancaster, Geoff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lancaster, Geoff