This primer focuses on broadcasting basketball, providing technique on style, substance and operation of a winning sportscast. Also covered is setting up equipment for independent operation as well as the techniques for selling sponsorship. This guide eliminates the BS found in other books about sportscasting and focuses on how, why and advanced sportscasting theory.

The Sportscaster's Notebook

Sports & Outdoors

Kirby, Troy

Basketball

CreateSpace Independent Publishing Platform

The GM’s Handbook is a business coaching resource with 16 chapters by Minor League Baseball’s top front office executives. It offers sales advice, budgeting and leadership from the unique world of MiLB that welcomes 44 million fans in 160 ballparks annually, generating $850 million in revenue. The Handbook showcases chapter contributions from six team presidents, seven vice presidents and three general managers providing multiple sales advice perspectives, customer service, and sport management. This text focuses on how to drive sales while applying servant leadership, focus on money management and keeping young professionals engaged despite age gaps within the office environment. The GM’s Handbook is positioned to be one of the top leadership books best sellers of 2018, not only for those seeking their first employment opportunity but also for those c-suite executives looking to grow their own leadership skills. 
This personal perspective collection of chapters is written by sixteen of minor league baseball's top industry leaders; six team presidents, seven vice presidents and three general managers. All ready to guide the reader down a path of understanding the complex role of running a minor league baseball franchise toward revenue success. It offers a no-holds barred approach toward improving the reader's acumen on various topics such as how to sell more cold beer, warm hotdogs and popcorn each time a fan visits the ballpark while protecting per cap margins; why free tickets historically have been an absolute sin that winds a franchise into a revenue purgatory for multiple seasons no matter how you spin it; and where prospecting for new business means cultivating retention as well as referrals from your current fan base. This book aims at delivering on what really matters above all else in the world of minor league baseball, specifically the mascot race results during the seventh inning stretch on a Wednesday night. Because minor league general managers don't control the wins or losses on the scoreboard by game's end. 
Minor league baseball general managers focus their time on revenue generation, selling massive amounts of group tickets to local companies and non-profits, developing merchandise and logos around re-branded team names based on food groups or small animals, creating crazy single game marketing promotions that attract community and media attention, delivering fantastic food and beverage options that cause fans to drive for two hundred miles to open their wallets for the right to experience it, configuring unique sponsorships that activate for local businesses that drive traffic back through the sponsor's doors, as well as manage a front office combination of paid staff and free interns, most of whom are fresh out of high school or college and working in their first job ever.
The GM’s Handbook eBook Categories
<ol>
<li>Baseball 
</li>
<li>Business 
</li>
<li>Mentoring &amp; Coaching 
</li>
<li>Leadership 
</li>
<li>Business Writing 
</li>
<li>Finance 
</li>
<li>Personal Success 
</li>
<li>Sports Management 
</li>
<li>Customer Relations 
</li>
<li>Hospitality, Travel &amp; Tourism</li>
<li>Sales &amp; Selling</li>
<li>Public Relations</li>
<li>Sports &amp; Entertainment</li>
<li>Budgeting &amp; Money Management 
</li>
</ol>

The GMs Handbook

Business & Money

LaReau, Chris

Industries

Kirby Publishing

This primer focuses on broadcasting basketball, providing technique on style, substance, and operation of a winning sportscast. Also covered is setting up equipment for independent operation as well as the techniques for selling sponsorship. This guide eliminates the BS found in other books about sportscasting and focuses on how, why, and advanced sportscasting theory. 
The 2022 Edition of The Sportscaster’s Notebook has added 12 chapters to the broadcasting sports announcing primer which has sold thousands of copies since its 2008 publication. Professionally edited, this book focuses on the broadcasting of basketball, providing techniques on styles, substances, and the operation of a winning sportscast. This guide eliminates the BS found in other books about play-by-play and color analyst duties. It instead focuses on the how & why as well as advanced sportscasting theory. 
Also included are the point of view perspectives by Justin Kesterson, the original student of the notebook at Seattle University, and Sports Information Director Jason Behenna.

The Sportscaster's Notebook: 2022 Edition

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