Turn your one simple idea into millions―without lifting a finger! 
“Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key’s mark on them. He is the Yoda or ‘renting’ ideas for serious passive income. From how-to to war stories, this is a great book.” ―Tim Ferriss, author of The 4-Hour Workweek “Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!” ―Mark Victor Hansen, bestselling author and co-creator of the Chicken Soup for the Soul® series “Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction.” ―Gary Dahl, Pet Rock® inventor “A terrific guide for anyone who wants to be a successful entrepreneur.” ―John Osher, innovation guru who created SpinBrush®, Stretch Armstrong®, Spin Pop®, and Quattro® Titanium Trimmer Razor “Tired of working for corporate America? Tired of living paycheck to paycheck? One Simple Idea can teach you how to add a few zeros to your income. Buy this book and live your dreams now!” ―Kevin Harrington, infomercial king and featured investor on Mark Burnett’s Shark Tank “Stephen Key turns conventional inventing ‘wisdom’ on its head and clearly outlines how anyone can earn a meaningful income with One Simple Idea.” ―Tamara Monosoff, founder of Mom Invented® and author of The Mom Inventors Handbook and Your Million Dollar Dream “Whether you are a creator or a connector, this book will help you turn your ideas into a fulfilling, profitable career. Read it and WIN!” ―Patrick Lonergan, former vice president and general manager, Johnson &amp; Johnson, and president/partner of NUMARK Laboratories, Inc. About the Book: For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn’t look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students―including bestselling author Tim Ferriss―turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&amp;D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do. You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:
<ul>
<li>Keep your ideas safe―without spending time and money on a patent </li>
<li>Be your own boss―without formally opening a business </li>
<li>See your product go to market―without footing a dime in expenses </li>
<li>Make potentially big money―without quitting your day job</li>
</ul>
The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need “freelancers” like Key―and you―to provide creative, marketable ideas for new offerings. With One Simple Idea, there’s no prototyping, no patents, and, best of all, no risk. You can make the system work for you―rather than the other way around.

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Business & Money

Key, Stephen

Business Culture

McGraw–Hill Education

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea
How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven’t you thought, I need to be my own boss?
You’re thinking the right things. Now, the next step is to take action―and that’s exactly what One Simple Idea for Startups and Entrepreneurs is all about.
Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business―without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:
<ul>
<li>Develop, test, and protect your idea</li>
<li>Plan and launch your business</li>
<li>Manufacture, package, market, sell, and distribute your product</li>
<li>Manage and grow your business</li>
<li>Prepare for and implement your endgame</li>
</ul>
Key draws on his own experience as a billion dollar inventor to offer how-to’s and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.
You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea―and the passion to make it happen.
Praise for One Simple Idea
“This book is straight-forward, no-nonsense information for how to start a successful company. Read it!” ―Barbara Corcoran, investor/shark on ABC’s reality hit Shark Tank
“The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.” ―Nolan Bushnell, inventor of Pong® and founder of Atari®
"Kudos!! One Simple Idea for Startups &amp; Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago." ―Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets®, XiaXia Pets®, DeGeDar® and others
“I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups &amp; Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf.” ―Todd Basche, inventor of Word Lock®, the #1 selling word combination lock
“Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen’s most recent work, One Simple Idea for Startups &amp; Entrepreneurs.” ―Ron Hazelton, former home improvement editor for ABC’s Good Morning America and leading authority in the do-it-yourself home improvement field

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

Management & Leadership

McGraw=Hill

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Turn your one simple idea into millions―without lifting a finger!For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again.Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn’t look back. You can do it, too. All you need is One Simple Idea.In this audiobook, Key reveals the secrets that helped him and thousands of his students―including bestselling author Tim Ferriss―turn their creativity into a passive income generator by “renting” an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don’t want to do.You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:• Keep your ideas safe―without spending time and money on a patent• Be your own boss―without formally opening a business• See your product go to market―without footing a dime in expenses• Make potentially big money―without quitting your day jobThe age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need “freelancers” like Key―and you―to provide creative, marketable ideas for new offerings.With One Simple Idea, there’s no prototyping, no patents, and, best of all, no risk. You can make the system work for you―rather than the other way around.

One Simple Idea: Turn your Dreams into a Licensing Goldmine While Letting Others Do the Work

Marketing & Sales

McGraw-Hill Education on Brilliance Audio

Business Development & Entrepreneurship

The updated revised edition of the bestselling book about how to turn simple ideas into marketable money-making products.

See the best price to sell, buy, or rent books by Key, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Key, Stephen

See the best price to sell, buy, or rent books by Key, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea: Turn your Dreams into a Licensing Goldmine While Letting Others Do the Work

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work