Peak Performance: Business Lessons from the World?s Top Sports

Business & Money

Weymes, Ed

Kevin Roberts

Clive Gilson

Mike Pratt

Management & Leadership

HarperCollins Business

Peak Performance

Ed Weymes

Job Hunting & Careers

Harpercollins

Lovemarks: The Future Beyond Brands

Marketing & Sales

Reed Publishing Group

<p>Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel’s insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing television commercials and other innovative video materials from Diesel's advertising archive.</p>

Diesel: XXX Years of Diesel Communication

Arts & Photography

Diesel

Graphic Design

Rizzoli

St Louis Cooks

Greg Rannells

As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.

Lovemarks

A. G. Lafley

MURDOCH BOOKS

Lovemarks Etkisi

Humanist Kitap Yayincilik

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Books by Kevin Roberts