Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel’s insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing television commercials and other innovative video materials from Diesel's advertising archive.

Diesel: XXX Years of Diesel Communication

Arts & Photography

Diesel

Kevin Roberts

Graphic Design

Rizzoli

If you are a typical guy, there’s no way you’re buying a self-help book about dating. However, that is where “Rules of Engagement, 100 Pages for the Single Man” comes in. This book is not your typical “Dating for Dummies.” Instead, it’s a comical and casual look at dating in the 21st century. As the title implies, like learning a new sport, this book uses the fundamental rules of being single and helps you better understand the dating game. ROE even includes innovative terminology and graphic illustrations of hand signals that any guy can use on a night out with his buddies. Everything about this book is low-key: from the sleek, black, unassuming cover to the easy-to-read-and-relate-to writing style. This will be the only little black book you’ll ever need to “score” with the ladies.

Rules Of Engagement, 100 Pages for the Single Man

Health, Fitness & Dieting

Diesel Media and Publication

Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing.To celebrate the 50th birthday of its president founder Renzo Rosso, we are proud to present Fifty – a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication.Fifty is made up of five chapters that convey the Diesel lifestyle and philosophy in an unconventional way. The book’s first chapter features an insightful portrait of company visionary Renzo Rosso, followed by a second dedicated to the key moments in Diesel’s history, from its “jeans &amp; workwear” beginnings to its current premium positioning. The third chapter presents the brand’s innovative communication and retail approach while the fourth focuses on the company’s long-lasting support of young creative talent worldwide. A concluding chapter presenting Diesel’s views of the future rounds out the book. Each section ends with a face-to-face interview between Rosso and a prestigious (or, in pure Diesel style, simply unconventional) personality, including the Dalai Lama, i-D magazine founder Terry Jones, Alexander McQueen and a few, well kept, secrets.The combination of its rich graphic visuals and innovative design – a joint effort of Diesel’s internal creative team and Spanish creative collective Vasava – with texts written by Renzo Rosso and international guest authors and compiled by English writer Mark Tungate make Fifty an inspiring portrait of one of the most inventive and successful companies in the fashion industry the world over. The book itself is a real “heavyweight” featuring a large hardcover format, impressive double gatefolds and an enclosed DVD – a true collectors’ object.Contributors: Dalai Lama, Vivienne Westwood, Paul Smith, Alexander McQueen, Martin Margiela, Bono Vox, Vincent Gallo, Naomi Cambell , Terry Jones, Kevin Roberts, Peter Saville, Dazed &amp; Confused, Style &amp; The Family Tunes, Vanidad, Vogue.

Fifty

Die Gestalten Verlag

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Books by Diesel