THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Business & Money

Kerpen, Dave

Marketing & Sales

McGraw=Hill

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

It pays to be LIKEABLE! 
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked―by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:
<ul>
<li>
LISTENING―to customers, colleagues, shareholders―and competitors </li>
<li>
AUTHENTICITY―because today’s savvy customer always knows when you’re faking it </li>
<li>
TRANSPARENCY―honesty builds trust, and any deviation can destroy your reputation </li>
<li>
ADAPTABILITY―managing change and finding new opportunities is critical to success today </li>
<li>
SIMPLICITY―in design, in form, and in function </li>
<li>
GRATEFULNESS―every “thank you” is appreciated . . . and generates surprising returns!</li>
</ul>
Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable―which in turn creates a more likeable customer experience. The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow. Praise for Likeable Business “Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!” ―Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test “Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.” ―Charles Best, founder of DonorsChoose.org “Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.” ―John Jantsch, author of The Commitment Engine and Duct Tape Marketing “This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.” ―Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families “From transparency to authenticity to the impact of sharing one’s values via story telling―Dave Kerpen’s blueprints on how to run a business move from ‘Likeable’ to essential. Ben &amp; Jerry’s was founded on these values in 1978 and has practiced them through the company’s phenomenal growth to this very day. With communication at digital speeds in today’s corporate world, it’s no longer a choice to be responsible. Consumers choose to support businesses who practice values-led business. The opportunities when running your business in a responsible manner allow great freedom within your organization and externally with the ever-growing conscious consumer world around us.” ―Jostein Solheim, CEO of Ben &amp; Jerry’s “Dave provides a blueprint that allows entrepreneurs everywhere to build a successful, likeable business in this era of social media.” ―Scott Gerber, founder of Young Entrepreneurs Council “A masterful storyteller, Dave Kerpen takes you on a journey into the wonderful new world of tomorrow. It’s a place where customers love you and ensure your business success. This is no wishful utopia. It’s a reality within reach if you follow the principles of Likeable Business.” ―Michael Stelzner, CEO of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition “Social media teaches businesses how to be nicer to people―and be happier while doing it. This book will teach you how to make that change for your entire business―and make more money because you’re doing it.” ―Andy Sernovitz, New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking “Likeability matters. It opens doors and minds and makes everything easier. But, how do you ‘build’ a likeable business? In Likeable Business, Kerpen shares a validated step-by-step path to likeability. A great read for entrepreneurs and executives alike!” ―Jonathan Fields, author of Uncertainty and founder of Good Life Project “It’s simple; when people understand who you are and where you come from, they’re more likely to rally around your cause. Every company has its own unique history, one that’s worth sharing. At 1-800-GOT-JUNK? we’re passionate about sharing where we came from and where we’re headed not only with our customers and the public but within our own teams.” ―Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? "An excellent book for anyone working in customer service, Kerpen’s work provides original ways of thinking about everyday actions. Recommended." (Starred Review) Publisher's Weekly

Braun, Theresa

Pritchard, Valerie

Business Culture

Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” —Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” —Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” —Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: practical, specific how-to advice to get people talking about you.” —Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking About the Book: A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it’s formed. Recommendations travel farther—and faster—than ever before. There’s no doubt a marketing revolution is afoot. TV, radio, and print ads are out—and personal likeability is in. When it comes to your business, one Facebook “like,” one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click? Written by Dave Kerpen—the expert on turning likeability into measurable profits—Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business. In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent—and he teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more. Likeable Social Media teaches you the ins and outs of:
<ul><li>Listening to your customers <li>Defining your target audience </li>
<li>Attracting your first fans </li>
<li>Creating a dialog with customers </li>
<li>Responding to good and bad comments </li>
<li>Providing value </li>
<li>Delivering excitement, delight, and surprise</li></li></ul>
Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Industries

Includes access to 3 exclusive ebooks for hardcover readers only! It pays to be LIKEABLE! “Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!” ―Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test “Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.” ―Charles Best, founder of DonorsChoose.org “Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.” ―John Jantsch, author of The Commitment Engine and Duct Tape Marketing “This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.” ―Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families About the Book: You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked―by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:
<ul>
<li>
LISTENING―to customers, colleagues, shareholders―and competitors </li>
<li>
AUTHENTICITY―because today’s savvy customer always knows when you’re faking it </li>
<li>
TRANSPARENCY―honesty builds trust, and any deviation can destroy your reputation </li>
<li>
ADAPTABILITY―managing change and finding new opportunities is critical to success today </li>
<li>
SIMPLICITY―in design, in form, and in function </li>
<li>
GRATEFULNESS―every “thank you” is appreciated . . . and generates surprising returns!</li>
</ul>
Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable―which in turn creates a more likeable customer experience. The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.

The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Kerpen, Carrie

Rosenbluth, Mallorie

Riedinger, Meg

McGraw–Hill Education

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.

The Art of People: 11 Simple People Skills That Will Get You Everything You Want

Currency

Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting &amp; retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Greenbaum, Michelle

Berk, Rob

It pays to be LIKEABLE You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail.Dave Kerpen knows how important it is for a business to be liked--by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you'll get when you gain the trust of your customers and stakeholders. In today's social media world, it literally pays to be likeable.Likeable Business helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: - LISTENING--to customers, colleagues, shareholders--and competitors - AUTHENTICITY--because today's savvy customer always knows when you're faking it - TRANSPARENCY--honesty builds trust, and any deviation can destroy your reputation - ADAPTABILITY--managing change and finding new opportunities is critical to success today - SIMPLICITY--in design, in form, and in function - GRATEFULNESS--every "thank you" is appreciated...and generates surprising returns Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable--which in turn creates a more likeable customer experience.The blueprint for everlasting business likeability is in your hands. Apply Kerpen's basic principles day in and day out, and profits and growth are sure to follow.

Management & Leadership

McGraw-Hill Education on Brilliance Audio

The New York Times and USA Today bestseller—updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Computers & Technology

Business Technology

The New York Times and USA Today bestseller―updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

See the best price to sell, buy, or rent books by Kerpen, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kerpen, Dave

See the best price to sell, buy, or rent books by Kerpen, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The Art of People: 11 Simple People Skills That Will Get You Everything You Want

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More