Marketing

MARKETING

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Business & Money

Roger Kerin

Steven Hartley

William Rudelius

KERIN

Frederick Crane

Roger A.

Hartley Eric N.

Marketing & Sales

McGraw-Hill Ryerson Higher Education

Ri Im/Oht Marketing

McGraw–Hill Education

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Study Guide to Accompany Marketing 7th

Reference

McGraw-Hill Publishing Company

Video DVD to Accompany Marketing the Cor

McGraw-Hill/Higher Education

Paperback ISBN-10: 0073320218 ISBN-13: 978-0073320212 Product Dimensions: 10.8 x 8.4 x 1.4 inches Shipping Weight: 4 pounds

Marketing 431 - Principles of Marketing for San Francisco State University

Hartley

BERKOWITZ

Rudelius

ROBERTSON

Example Product Manufacturer

Marketing the Core (VIDEOS TO ACCOMPANY)

McGraw=Hill

Custom book that is required for Essentials of Marketing Technology at the University of Akron. (2520:101)

Essentials of Marketing Technology W/Connect Plus

MCG CUSTOM

Exam Copy For Choices Writers Make

Susan L. DeRosa

Stephen A. Ferruci

Pearson Education Limited

Strategic Marketing Problems Cases and Comments Utc Edition

Marketing: The Core

Education & Teaching

Schools & Teaching

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Books by KERIN