Explores the business possibilities presented by advances in wireless Internet technology and discusses the tools, technologies, applications, and management principles required by those looking to capitalize on mobile or m-commerce.

The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet

Business & Money

Mackintosh, Ron

Heikkonen, Mikko

Keen, Peter G.W.

Marketing & Sales

McGraw-Hill/Osborne Media

Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

Decision Support Systems: An Organizational Perspective

Management & Leadership

Addison-Wesley

Book by Keen, Peter G. W., Cummins, J. Michael

Networks in Action: Business Choices and Telecommunications Decisions (The Wadsworth Series in Management Information Systems)

Cummins, J. Michael

Wadsworth Pub. Co.

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. 
Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

From .Com to .Profit: Inventing Business Models That Deliver Value and Profit

Earle, Nick

Economics

Jossey-Bass

Shaping the Future provides managers with comprehensive and practical advice on their role in managing information technology as a business resource. Business change and technical change fuel each other; managers must take the lead in setting the competitive priorities for exploiting IT. They must drive technology, not delegate it to specialists or abdicate responsibility for its impact on the organization. Describes the competitive, organizational, economic, and technical aspects of using information technology for business design. Highlights key management policy decisions, business opportunities, and potential problems in seven areas: competitive positioning through IT; geographic positioning; designing the organization; deploying human capital; managing the economics of information capital; positioning the firm's IT platform; and aligning business and technology.

Shaping the Future: Business Design Through Information Technology

KEEN

Computers & Technology

Harvard Business School Pr

Designed for every business person who wants to understand how information technology is used in business today. This selective guide to key terms and concepts reshaping every industry is meant to provide a vocabulary of core terms and explain their relevance to managers in easily understood language. Includes definitions for 150 basic terms.

Every Manager's Guide to Information Technology: A Glossary of Key Terms and Concepts for Today's Business Leader

Harvard Business School Press

Explains terms and concepts from adapter cards and business television to videoconferencing and wide area networks

Harvard Business Press

Explains modern business terms from activity-based costing and benchmarking to Total Quality Management and virtual corporation

Every Manager's Guide to Business Processes: A Glossary of Key Terms & Concepts for Today's Business Leader

Knapp, Ellen M.

The Process Edge proves that business process improvement is not a fad. It addresses the recent backlash against process movements like reengineering by explaining why businesses can decline even as process reform is creating dramatic new efficiencies and savings. Companies that experience this paradox are investing in the wrong processes. The book presents an economic model for deciding which business processes are worth the investment and provides the tools for applying the model. It shows that process can be the key to competitive edge. Applying the principles of The Process Edge will help managers resolve the process paradox by measuring the genuine cost and economic value of process improvements and investing only in those that will help their companies thrive.

The Process Edge: Creating Value Where It Counts

Harvard Business Review Press

See the best price to sell, buy, or rent books by Keen, Peter G.W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Keen, Peter G.W.

See the best price to sell, buy, or rent books by Keen, Peter G.W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet

Decision Support Systems: An Organizational Perspective

Networks in Action: Business Choices and Telecommunications Decisions (The Wadsworth Series in Management Information Systems)

From .Com to .Profit: Inventing Business Models That Deliver Value and Profit

Shaping the Future: Business Design Through Information Technology

Every Manager's Guide to Information Technology: A Glossary of Key Terms and Concepts for Today's Business Leader

Every Manager's Guide to Information Technology: A Glossary of Key Terms and Concepts for Today's Business Leader

Every Manager's Guide to Business Processes: A Glossary of Key Terms & Concepts for Today's Business Leader

The Process Edge: Creating Value Where It Counts

Every Manager's Guide to Business Processes: A Glossary of Key Terms & Concepts for Today's Business Leader