In this book, Josef Muller-Brockmann intends to show the nature and meaning of the design elements of typography, drawing, photography in advertising. An important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of a systematic method of teaching. A long-awaited re-release of the original edition.

The Graphic Designers and His Design Problems

Josef Müller-Brockmann

Arthur Niggli

<p>Müller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form, became a standard work that still serves as an historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter Science and Visual Communication covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.</p>

The Graphic Artist and His Design Problems

Arts & Photography

Graphic Design

Niggli

See the best price to sell, buy, or rent books by Josef Müller-Brockmann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Josef Müller-Brockmann

See the best price to sell, buy, or rent books by Josef Müller-Brockmann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Graphic Designers and His Design Problems

The Graphic Artist and His Design Problems