Armin Hofmann’s richly varied work is recognized for its reliance on the fundamental elements of graphic form – point, line, and form. The book was originally a fundamentally new attempt to provide a methodical approach to challenges of graphic design. Elements of image and form are analyzed and examined with regard to their inherent laws. The thoroughly revised edition of the 1965 design manual classic includes new sections that adapt his thoughts to contemporary technological uses. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices.

Graphic Design Manual: Principles and Practice

Arts & Photography

Hofmann, Armin

Graphic Design

Niggli

A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. It is an established tool that is used by print and web designers to create well-structured, balanced designs. Rudimentary versions of grid systems existed since the medieval times, but a group of Swiss graphic designers, mostly inspired in ideas from typographical literature started building a more rigid and coherent system for page layout. The core of these ideas were first presented by Müller-Brockmann who helped to spread the knowledge about the grids thorough the world. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level.

Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (German and English Edition)

Müller-Brockmann, Josef

This book refers to the richness of visual communication by establishing a reference to the past through contemporary works and the most recent technical means.

A History of Visual Communication

Typografie: Makro- und Mikroästhetik. Grundlagen zur typografischen Gestaltung.

Kunz, Willi

Jost Hochuli has been working as a freelance graphic designer since 1959. Although book design forms only a small part of his activity, he has become well-known particularly through this work. Besides his book designs, several of his commercial artwork pieces and typefaces are pictured in this volume. The book is thus the ultimate synthesis of Hochuli’s works. It is structured in three thematic blocks “Commercial Graphic Design”, “Typefaces Cut in Wood and Linoleum” and “Books” which are accompanied by theoretical texts while generously documented by numerous examples from Hochuli’s work.

Printed matter, mainly books

Hochuli, Jost

In 2006, the Brazilian architect Paulo Mendes da Rocha, one of the most important architects of the present, won the Pritzker Prize for architecture. In 1957, against the background of Brazilian modernism, begins the story of Paulo Mendes da Rocha's rise to recognition with his sensational debut project Clube Atletico Paulistano. This book is a comprehensive monograph on Mendes- from the beginning of his career to the present day. In addition to a complete list of projects is a selection of the most important buildings and projects with planned material, sketches and photos presented in detail.

Paulo Mendes da Rocha: Bauten und Projekte / Works and Projects (English and German Edition)

Reference

Sprio, Annette

Foreign Language Study & Reference

Müller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form, became a standard work that still serves as an historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter Science and Visual Communication covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.

The Graphic Artist and His Design Problems

Josef Müller-Brockmann

This memo-game is based on a very special concept: the colors follow the format used in Johannes Itten’s color theory: red for a square, blue for a circle, yellow for a triangle, orange for a trapezium, green for a spherical triangle, and purple for an ellipse. The colors are shown with the corresponding form, which increases their specific impression. Furthermore, each color is presented in six different nuances; this increases the perception of the color tones and supports the creative process of finding new names to specify the individual forms. As the cards are turned over new color contrasts are revealed; these can also be used to intensify knowledge of color theory. Thus, these cards must not just be used for playing the memo-game, they can also be used for inspiration and for experimenting with different color combinations, series and tones.

Color and Form: Memo Game Based on Johannes Itten

Farbbüro Isler und Bader

How can experimentation and methodology be used in design processes? In this area of specialization in particular the term "experimental" is often used rather randomly. Contrary to this approach, this book shows that even in art and design methodical experiments can result in concepts and ideas, i.e. creativity in the widest sense. In the chapters Basis, Interpretation, Variation, Relation and Sequence, a great number of design methods are categorized and typified. The varied and often surprising results are due not least to the many different applied methods. For a decade, Armin Lindauer and Betina Muller researched, collected and created works whose experimental methods result in creative design solutions. The works were found in very diverse sectors such as advertising, product design, poster design, art, and sciences. The book features historically significant works by Courbet, Monet, Jawlensky, Picasso, Albers and the Bechers, as well as works of famous contemporary designers such as Daniele Buetti, Peter Dreher, Gunther Kieser, Uwe Loesch or Stephan Sagmeister. With its more than 3000 images, "Experimental Design" is a visual reference book for anyone interested in methodical approaches to ideas and concepts.

Experimental Design: Visual Methods and Systematic Play

Influenced by the currently very popular do-it-yourself movement, the contemporary design scene is increasingly shaped by a creative fusion of production and consumption. When it comes to the development of a self-made furniture culture, this book project combines for the first time design history research and consumerism theory with numerous historical and contemporary construction instructions and interior design recommendations. Across five chapters, design history and everyday culture are vividly and closely examined. What are their origins? Which media and channels are used to pass on experiences and practical instructions? Who exchanges information with whom and under what circumstances? And what has changed since the advent of the era of digital modernity?

Nomadic Furniture 3.0: New Liberated Living? (Mak Studies)

Fineder, Martina

Decorative Arts & Design

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