Dryden Press, 1974, Good., Ex-library. Some cover creases. Minor pencil markings. [Business, Marketing] Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.

Readings in contemporary marketing,

Business & Money

Johnson, Eugene M.

Management & Leadership

Dryden Press

Readings in contemporary marketing

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.

Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)

Mcgraw-Hill College

<p>Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.</p>

Kurtz, David L.

Scheuing, Eberhard E.

Fundamentals of marketing

American Management Association

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Books by Johnson, Eugene M.