Consumer Culture Theory (Research in Consumer Behavior Book 16)

John Schouten

Emerald Group Publishing Limited

<p>The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.</p>

Consumer Culture Theory (Research in Consumer Behavior, 16)

Business & Money

Marketing & Sales

Emerald Publishing Limited

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Books by John Schouten

See the best price to sell, buy, or rent books by John Schouten. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumer Culture Theory (Research in Consumer Behavior Book 16)

Consumer Culture Theory (Research in Consumer Behavior, 16)