Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics

Principles of Marketing (B&W)

Education & Teaching

Jeff Tanner

Mary Anne Raymond

Schools & Teaching

Flat World Knowledge, Inc.

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Marketing is a thorough overview of marketing basics conveyed in a concise, user-friendly narrative. Its practical approach focuses on how marketing is actually done in today's world and highlights the role of marketing as the key source for company transformation in our consumer-oriented economy. As a result, this book features particularly strong coverage of digital marketing and social media compiled by two outstanding marketing scholars who are also accomplished practitioners and expert teachers.

Principles of Marketing v5.0

Flatworld

FlatWorld - VitalSource eBooks

Just what is a SWAT mentality? This question has been posed over and over while this book was in development by those who were curious if a SWAT mentality was something they, too, could learn, develop, and apply. And if learned, could this mental advantage help our fellow law enforcement, firefighters, and other first responders in their daily jobs serving their segments of the population? Could it help members of the general population as they go about their daily lives, raising their children, working at their jobs, and pursuing their goals and dreams? The answer is a resounding yes! These concepts that set apart the members of high-risk, special operations teams, Navy SEAL operators can definitely be learned, carried around each day, and used as a tactical tool whenever needed. These tools can help you get through hard times, personal challenges, issues at work, and school assignments. This is possible because these concepts are not reserved for any special groups or elite operators. By keeping a higher awareness of these elements, which distinguish the high-risk team operators from other first responders, you can see the differences in problem identification, solution analysis, and problem-solving discernment skills to make a significant difference in your life and your future. You can truly place your faith in our Lord and Savior, who said in Jeremiah 29:11 (NIV), "'For I know the plans I have for you, ' declares the Lord, 'plans to prosper you and not to harm you, plans to give you hope and a future.'"

SWAT Mentality

Biographies & Memoirs

Professionals & Academics

Covenant Books

Sales Management - 3ed

Bob Erffmeyer

Earl Honeycutt

Andrea Dixon

Emily Tanner

Wessex, Incorporated

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Books by Jeff Tanner