This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where man

Launch! Advertising and Promotion in Real Time by Michael Solomon (2010) Paperback

Business & Money

Michael, Solomon

Marketing & Sales

Flatworld

Business English for Success

Scott McLean

Economics Theory Through Applications Volume One Version 1.0

COOPER

Financial Accounting Version 2.0 [paperback] Joe Hoyle; C.J. Skender [Jan 01, 2014]

Financial Accounting, v. 2.0

Joe Ben Hoyle and C. J. Skender

Accounting

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Effective Business Communication provides a comprehensive, integrated approach to the study and application of written and oral business communication.

Effective Business Communication v3.0

Exploring Business, Version 4.0 (Silver Level Access Pass)

Exploring Business, Version 4.0 (Silver Level Access Pass)

Collins, Karen

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Personal Finance was written with two simple goals in mind: to help students develop a strong sense of financial literacy and to provide a wide range of pedagogical aids to keep them engaged and on track. This book is a practical introduction that covers all of the fundamentals and introduces conceptual frameworks, such as the life cycle of financial decisions and basic market dynamics, in a way that students can easily grasp and readily use in their personal lives.

Personal Finance Version 3.1

Rachel S. Siegel

Principles of Economics v 9.0

TAYLOR

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Economics is co-written by two master teachers, one of whom is a globally recognized policy expert and eminent scholar. This highly regarded textbook features a remarkably accessible presentation grounded in the central idea of economics: that people make purposeful choices with scarce resources and interact with others when they make these choices.

Principles of Economics Version 9.0

John B. Taylor

Akila Weerapana

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Principles of Microeconomics is co-written by two master teachers, one of whom is a globally recognized policy expert and eminent scholar. This highly regarded textbook features a remarkably accessible presentation grounded in the central idea of economics: that people make purposeful choices with scarce resources and interact with others when they make these choices.

Principles of Microeconomics Version 9.0

See the best price to sell, buy or rent books by the Flatworld publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Flatworld

See the best price to sell, buy or rent books by the Flatworld publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Launch! Advertising and Promotion in Real Time by Michael Solomon (2010) Paperback

Business English for Success

Economics Theory Through Applications Volume One Version 1.0

Financial Accounting, v. 2.0

Effective Business Communication v3.0

Exploring Business, Version 4.0 (Silver Level Access Pass)

Personal Finance Version 3.1

Principles of Economics v 9.0

Principles of Economics Version 9.0

Principles of Microeconomics Version 9.0