A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.

Low Cost Marketing: The Essentials for Small and Medium-Size Companies (Institute of Management Series)

JAY, Ros

Business & Money

Financial Times Management

Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it's just assumed that we'll know. Learning to write reports and proposals in a professional way will gain both you and your company numerous benefits. As an individual your ideas will be better understood and absorbed more quickly. For your company, a good report or  proposal will create a better impression of the organisation, be persuasive as a sales pitch and consequently be more likely to win you business. Once you've mastered the basics, each new report you write will be easier, saving you both time and effort - putting you in a position where the best projects come your way.

How to Write Reports That Get Results

Trans-Atlantic Pubns Inc

Shows you how to engender team spirit to boost morale, increase productivity and motivation and reduce staff turnover. Provides you with advice, tips and techniques to build and maintain team spirit, deal with problems, make the best use of counselling and appraisals, and motivate your team now and in the long term.

Build a Great Team

Human Resources

Ft Pr

Did you know: Most ads are read for 2-3 seconds 60% of communication relies on body language 73% of people say no 5 times before they place an order!!! There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and moreAuthor :Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results.

The Essential Marketing Handbook: All the Information You Need to Make the Right Marketing Decisions

Management & Leadership

Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it's just assumed that we'll know. Learning to write reports and proposals in a professional way will gain both you and your company numerous benefits. As an individual your ideas will be better understood and absorbed more quickly. For your company, a good report or proposal will create a better impression of the organisation, be persuasive as a sales pitch and consequently be more likely to win you business. Once you've mastered the basics, each new report you write will be easier, saving you both time and effort - putting you in a position where the best projects come your way.

How to Write Proposals & Reports That Get Results: Master The Skills of Business Writing (Smarter Solutions)

Ros Jay

It's a fast world with tight deadlines and you squeezed in between. What you need are fast solutions to help you think at the speed of life. This essential manual gives the clever tips and vital information you need to make the best of your last minute preparation. You'll look good. They'll never know. The Fast Thinking Managers Manual; it is big and it is clever

Manager's Manual (Thinking Fast)

Plan and run an effective meeting - fast So which team meeting is it this time Project team Inter-departmental meeting Team briefing Whatever it is you need time to prepare for it effectively - but what time You meant to start planning for it days ago, but somehow the work caught up with you - probably even overtook you - and you're down to your last few minutes. The meeting is in an hour and you haven't started thinking about it yet. Until now. What you need is a brief guide to planning and running effective team meetings on the hoof. Well you got it. This book contains everything you need to know to plan and prepare for your meetings.Keep your focus Handle people well Make it productive

Team Meeting: Keep Your Focus, Motivate Your Team, Achieve Your Goals (Fast Thinking)

Economics

What do interviewers really want from a candidate? How do they decide whether to hire you or someone else? What can you do to make it you? Who better to advise interviewees than interviewers? This book tells you what they want and teaches you how to deliver. Like "Brilliant CV," this book is highly practical and interactive. Find out what works in the real world and put it into practise through text features such as tips from the experts, shining examples, horror stories, questions and quizzes to get you thinking. It is clear enough for new interviewees, and has enough detail and thought-provoking ideas to revamp the technique of those more practised at job interviews. Read this book and arm yourself with the advantage of knowing what interviewers are looking for and being in a position to supply it. Learn to show yourself in the best possible light and maximise your chances of getting the job.

Brilliant Interview : What Employers Want to Hear & How to Say It

Job Hunting & Careers

Every manager encounters difficult situations on a daily basis. And that's fair enough: dealing with tricky people issues, analysis of options and sound decision making are part of a manager's job. But every once in a while, something crops up that you haven't encountered before, or that really puts you between a rock and a hard place. And it's you who has to deal with it. Maybe you have no idea what to do. Or, maybe you just don't know whether to trust your gut instincts. Perhaps there's nobody you feel you can ask - or want to ask. That's when a difficult situation becomes tough. Whatever the tough situation you face at work, this is the book to provide sound and rational advice on what to do, and how to help you tackle those really testing management dilemmas.

How to Handle Tough Situations at Work: A Manager's Guide to over 100 Testing Situations

Because life's too short...The Fast Thinking series cuts through the thought jungle, switches off the panic and provides simple, concrete things to say, do and remember so you'll have the shine that makes you look as though you've been polishing for weeks.Whether it's the first time you've had to carry out a task, or maybe you don't do it very often and need a refresher, the Fast Thinking titles bring you up to speed with minimal fuss. Each book contains:*One hour urgent checklist - the vital tips when you are really up against it *One evening priority checklist - things you can do the night before *The vital guide - the essential notes for when you have a few days to think about it, but no longer...*For next time/if you buy extra time - the things you should also think about if you get half a chance or to remember for time round

Going to a Meeting: Influence the Discussion, Make Your Point, Get the Right Result (Fast Thinking)

Skills

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Books by JAY, Ros