“Eye-opening, thought-provoking, and enlightening.” —USA Today
“An indispensable guide to the business logic of the networked era.” —Clay Shirky, author of Here Comes Everybody
“A stimulating exercise in thinking really, really big.” —San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

WHAT WOULD GOOGLE DO

Jarvis, Jeff

Humor & Entertainment

Business

What Would Google Do?

Harper Business

Harper Large Print

What Would Google Do? CD

Business & Money

Biography & History

HarperAudio

What Would Google Do ?: What Would Google Do?

Harper

International bestselling author and optimistic internet thinker Jeff Jarvis examines the way the Internet has changed the way we form communities, create identities, engage in commerce, and live our lives. A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives. Thanks to the internet, we now live—more and more—in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives. Yet change brings fear, and many people—nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy—despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis. In this shibboleth-destroying book, Public Parts argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all. Based on extensive interviews, Public Parts introduces us to the men and women building a new industry based on sharing. Some of them have become household names—Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Twitter’s Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways—how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices—and the responsibilities—lie with us. Jarvis makes an urgent case that the future of the internet—what one technologist calls “the eighth continent”—requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, “If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us.” Jeff Jarvis has that vision and will be that guide.

Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live

Simon&Schuster

A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives.
Thanks to the internet, we now live--more and more--in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.
Yet change brings fear, and many people--nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy--despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.
In this shibboleth-destroying book, "Public Parts "argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg's invention, shifting power from old institutions to us all.
Based on extensive interviews, "Public Parts "introduces us to the men and women building a new industry based on sharing. Some of them have become household names--Facebook's Mark Zuckerberg, Google's Eric Schmidt, and Twitter's Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. 
Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways--how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. 
This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices--and the responsibilities--lie with us. Jarvis makes an urgent case that the future of the internet--what one technologist calls "the eighth continent"--requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, "If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us." Jeff Jarvis has that vision and will be that guide.

The five-century-long age of print was a grand exception in history. It gave rise to a worldview that some call print culture - shaped according to the completeness, permanence, materiality, authorship, and authority of the printed word. As print and its influence on every aspect of life is now being eclipsed by new technologies - the internet and data - the contrast between these eras gives us the opportunity to better recognize how print has shaped us. To help us understand our transition out of the Gutenberg Age, Jeff Jarvis examines the transition into it. This includes the history of print, its invention and spread; innovations with print, including the novel, the essay, and the newspaper; and the impact of print, leading to the growth of bureaucracy, censorship, and nations. What can we learn from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? The Gutenberg Parenthesis examines print's age on a grand scale and challenges readers to absorb its lessons as we design the internet and society of our future.

The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet

Literature & Fiction

History & Criticism

Bloomsbury Academic

Magazine (Object Lessons)

Reference

A bold defense of the internet, arguing that attempts to fix and regulate it are often misguided The internet stands accused of dividing us, spying on us, making us stupid, and addicting our children. In response, the press and panicked politicians seek greater regulation and control, which could ruin the web before we are finished building it. &nbsp; Jeff Jarvis is convinced we can have a saner conversation about the internet. Examining the web's past, present, and future, he shows that most of the problems the media lays at the internet's door are the result of our own failings. The internet did not make us hate; we brought our bias, bigotry, and prejudice with us online. That's why even well-intentioned regulation will fail to fix hate speech and misinformation and may instead imperil the freedom of speech the internet affords to all. Once we understand the internet for what it is--a human network--we can reclaim it from the nerds, pundits, and pols who are in charge now and turn our attention where it belongs: to fostering community, conversation, and creativity online.&thinsp;&nbsp; The Web We Weave offers an antidote to today's pessimism about the internet, outlining a bold vision for a world with a web that works for all of us.&thinsp;

The Web We Weave: Why We Must Reclaim the Internet from Moguls, Misanthropes, and Moral Panic

Computers & Technology

Networking & Cloud Computing

Basic Books

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Books by Jarvis, Jeff