Book by Jerome J. Vallen, James R. Abbey

The Art and Science of Hospitality Management

Business & Money

James R. Abbey

Jerome J. Vallen

Industries

Educational Institute of the American Hotel Motel Assoc

Hospitality Sales and Advertising

Lansing, Michigan, U.S.A.: Educational Inst of the Amer Hotel

Book by Astroff, Milton T., Abbey, James R.

Convention Management and Service

Travel

Milton T. Astroff

Food, Lodging & Transportation

Educational Inst of the Amer Hotel

Marketing & Sales

Amer Hotel & Motel Assn

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.)that are used by today's industry leaders to effectively market their properties. The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the farm-to-fork movement. Most of the Insider Insights that open each chapter are new to this edition. There are new sections on distribution,revenue management,and customer relationship management; updated profiles of frequent business travelers; and a new section on;wellness devotees;in the Other Special Marketing Segments section. Learners will gain: A thorough introduction to hospitality sales and marketing Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing An understanding of the role the Internet plays in today's hospitality marketing efforts

Hospitality Sales and Marketing

PH.D.

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.

This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account the increased use of computers in all areas of convention management. It covers convention organization and service, types of convention, and the companies that stage such events. Case studies and questions are included.

Convention Sales and Services (Fifth Edition)

Educational Inst of the Amer H

Convention Sales And Services

Convention Sales and Services

Used paperback, slight wear on edges and binding, no missing or damaged pages, no writing or highlighting in the book

Waterbury Press

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Books by James R. Abbey