This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter &amp; Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

Marketing Planning and Strategy Case Book

Business & Money

Jain, Subhash C.

Economics

Dame Publishing

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

International Marketing with InfoTrac College Edition

South-Western College Pub.

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

International Marketing Cases, Sixth Edition

South-Western Pub.

INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice.The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

International Marketing

A clear, up-to-date presentation of the principles of flow in open channels A fundamental knowledge of flow in open channels is essential for the planning and design of systems to manage water resources. Open-Channel Flow conveys this knowledge through the use of practical problems that can be solved either analytically or by simple numerical methods that do not require the use of computer software. This completely up-to-date text includes several features not found in any other book on the subject. It derives one- dimensional equations of motion using both a simplified approach and a rigorous approach, and it explains the distinction between the momentum and mechanical energy equations. The author places great emphasis on identifying the types and locations of the control sections that are essential in analyzing flow profiles, and he includes a section on recently recognized nonunique flow profiles. Offering numerous worked examples that are helpful in understanding the basic principles and their practical applications, this book: * Presents the latest computational methods for profiling spatially varied and unsteady flow * Includes end-of-section exercises that measure and build understanding * Fully explains governing equations in algebraic and differential form * Brings sluice-gate analysis completely up to date * Covers artificial channel controls such as weirs, spillways, and gates, and special topics such as transitions in supercritical flow and flow through culverts Written in metric units throughout, this excellent learning tool for senior- and graduate-level students in civil and environmental engineering programs is also a useful reference for practicing civil and environmental engineers.

Open-Channel Flow

Engineering & Transportation

Engineering

wiley

International marketing management

Management & Leadership

Kent Pub. Co.

This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing.  Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice.  The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest.  Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business:  environment, tactical and strategic issues, planning, and control.  This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both third world and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.

PWS/Kent Pub. Co

Marketing planning and strategy

South-Western Pub. Co.

Marketing planning & strategy

See the best price to sell, buy, or rent books by Jain, Subhash C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jain, Subhash C.

See the best price to sell, buy, or rent books by Jain, Subhash C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Planning and Strategy Case Book

International Marketing with InfoTrac College Edition

International Marketing Cases, Sixth Edition

International Marketing

Open-Channel Flow

International marketing management

International marketing management

International marketing management

Marketing planning and strategy

Marketing planning & strategy