Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: <ul>
<li>The expanding objectives of direct marketing in the digital age </li>
<li>Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention </li>
<li>CRM applications, data mining, call center, campaign management, and sales force automation </li>
<li>Customer experience management--connecting customers and brands at every touch point </li>
<li>Brand building with direct marketing tools and techniques </li>
<li>The growth of direct marketing in Europe, Asia, and Latin America </li>
<li>Methods of international marketing--both direct and telemarketing </li>
</ul>
Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Successful Direct Marketing Methods

Business & Money

Stone, Bob

Jacobs, Ron

Management & Leadership

McGraw=Hill

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more! <ul>
<li>Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers </li>
<li>Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more! </li>
</ul>

Successful Direct Marketing Methods, Seventh Edition

Marketing & Sales

The 1960s are remembered for radical politics, explorations of sexuality, drug experimentation and rock and roll. All of these elements composed the 60s counterculture. Then things changed. Richard Nixon got elected president, and together with Congress, made the war on drugs a cultural and political crusade replete with lots of cops, guns and constitutional violations. Youthful protesters were murdered by authorities in Berkeley, Kent State and Jackson State. Divisions over tactics and politics combined with police repression to splinter and dissipate the left political movement. The Vietnam war finally ended and Abbie Hoffman went underground after a cocaine bust. Meanwhile, in one of its most manipulative moments, corporate America was quickly figuring out how to put sex, drugs and rock and roll up for sale. Hippies became freaks; Jimi Hendrix, Janis Joplin, Jim Morrison and Pigpen died untimely deaths, but the rock show went on. The 1970s were the decade the Sixties spirit struggled to survive while becoming a shadow of its dreams. Daydream Sunset is the story Ron Jacobs tells in his colorful history of the 1970s. From the Fillmore East to Oakland Coliseum; from Berkeley's Telegraph Ave to the streets of Europe, this alternative history of this fraught time will make you feel like dancing in your seats and wondering what might have been. One part reminiscence and several parts cultural history, Jacobs has crafted a thrilling and intimate narrative that takes the reader on a trip through a crazy history some people don't remember and others want us to forget.

Daydream Sunset: The 60s Counterculture in the 70s

History

Americas

Counterpunch

Short Order Frame Up

Literature & Fiction

Genre Fiction

Mainstay Press

There's a place where love and mistrust are never at peace; where duplicity and deceit are the universal currency. The Co-Conspirator's Tale takes place within this nebulous firmament. There are crimes committed by the police in the name of the law. Excess in the name of revolution. The combination leaves death in its wake and the survivors struggling to find justice in a San Francisco Bay Area noir by the author of the underground classic The Way the Wind Blew:A History of the Weather Underground and the novel Short Order Frame Up.

The Co-Conspirator's Tale

Fomite

Cultural Sociology: An Introduction

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology. <ul>
<li>A timely introductory overview to this increasingly significant field which provides invaluable summaries of key studies and approaches within cultural sociology</li> <li>Clearly written and designed, with accessible summaries of thematic topics, covering race, class, politics, religion, media, fashion, and music</li> <li>International experts contribute chapters in their field of research, including a chapter by David Chaney, a founder of cultural sociology</li> <li>Offers a unified set of theoretical and methodological tools for those wishing to apply a cultural sociological approach in their work</li> </ul>

Politics & Social Sciences

Woodward, Ian

Edles, Laura Desfor

GIBSON, MARGARET

Back, Les

Bennett, Andy

Inglis, David

Anthropology

Wiley/Blackwell

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology.   A timely introductory overview to this increasingly significant field which provides invaluable summaries of key studies and approaches within cultural sociology Clearly written and designed, with accessible summaries of thematic topics, covering race, class, politics, religion, media, fashion, and music International experts contribute chapters in their field of research, including a chapter by David Chaney, a founder of cultural sociology Offers a unified set of theoretical and methodological tools for those wishing to apply a cultural sociological approach in their work

Faithful Exit: My journey to the edge of suicide and back

Religion & Spirituality

CreateSpace Independent Publishing Platform

Bombing its way into the headlines of the early 1970s, the Weather Underground was one of the most dramatic symbols of the anger felt by young Americans opposed to the US presence in Vietnam. Mauled in street battles with the Chicago police during the Days of Rage demonstrations, Weather concluded that traditional political protest was insufficient to end the war. They turned instead to underground guerrilla combat. In this highly readable history, Ron Jacobs captures the hair-raising drama of a campaign which planted bombs in banks, military installations and, twice on successive days, in the US Capitol. He describes the group’s formation of clandestine revolutionary cells, its leaders’ disavowal of monogamous relationships, and their use of LSD to strengthen bonds between members. He recounts the operational failures of the group—three members died when a bomb they were building exploded in Greenwich Village—as well as its victories including a successful jailbreak of Timothy Leary. Never short-changing the fierce debates which underpinned the Weather’s strategy, Jacobs argues that the groups eventual demise resulted as much from the contradictions of its politics as from the increasingly repressive FBI attention.

The Way the Wind Blew: A History of the Weather Underground (Haymarket Series)

Verso Books

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Books by Jacobs, Ron